This Week in Hospitality Marketing Live Show 247 May 1st 2020

This Week in Hospitality Marketing Live Show 247 May 1st 2020

This Week in Hospitality Marketing Live Show 247

CoHosts
Brian Hettinger
Edward StOnge
Stuart Butler
Ben Hanley
Tristan Heaword
Tim Peter
Griffin Sandberg
Lily Mockerman
Show Notes
00:01 — Brian introduction and how to clean a hotel
Topics

Top Story

1. STR: US hotel profits fell 101.7% in March

Brands & Product

2. Hilton Defining a New Standard of Hotel Cleanliness, Working with RB/Lysol and Mayo Clinic to Elevate Hygiene Practices From Check-In to Check-Out
3. AHLA: Hotels Require More PPP Loan Funding To Save Jobs
4. Early Recovery for Resorts Will Be Beholden to Last-Minute Bookings: Club Med’s North America CEO

Intermediaries & Distribution

5. ‘A Bargain With the Devil’—Bill Comes Due for Overextended Airbnb Hosts
6. Hungary fines Booking.comoperator 6.1 million pounds for unfair practices
7. GBTA Endorses Postponement of 2020 Hotel RFP Amid Coronavirus Pandemic

Marketing & Strategy

8. Mary Meeker’s coronavirus trends report
9. Revenue Management in a Crisis—Rise of the Humans
10. Google takes initial hit from scaling back of travel search ads

Tech & Finance

11. Luxury hotels benefited from PPP loans. So did the investment trusts that own them
12. Evolving guest behaviour due to COVID-19 will trigger technology shift, Four Seasons IT director says
13. Technology and Recovery in the Travel Sector Post-COVID

Boop!

14. Future Travel Inspiration: The Most Beautiful New Design Hotels In The World

Ruh-Roh…

15. SoftBank-backed Oyo to offload more loss-making hotels amid pandemic
I will save you my planned rant on corporate socialism, de-risking investments, incentives not aligned with productivity goals, structural abandonment of business fundamentals and the decoupling of share prices from underlying operational profitability.
Instead, I’ll just say, the economy is an output and should not be treated like an input. Consumers create demand and that demand is predicated on Maslow’s hierarchy that prioritizes human needs as:
  • Physiological
  • Security
  • Connection
  • Esteem
  • Self-actualization
If people are at risk of getting sick, physiological needs are not being met. Security is limited due to economic issues.
Connection may be superficially good due to social distancing keeping families together, but they not reaping the typical benefits due to the inherent physiological and safety risks.
Particular kudos go to Hilton CEO Chris Nassetta who clearly expressed the interests of the hotel industry at a white house briefing, seated next to the President:
“…our customers are saying they’re looking for the government, both state and federal government, to focus on testing so that they understand, you know, what real mortality rates are…”, continuing that guests “…want to know that people are being responsible. Right? They want to know that we are doing the testing, the social distancing…”
Guests will only return once they feel safe. That perception of safety must be fact-based and those facts are the only derived from widespread testing and contact tracing.

Founder / CEO of Hospitality Digital Marketing

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