This Week in Hospitality Marketing Live Show 239 March 6th 2020

This Week in Hospitality Marketing Live Show 239 March 6th 2020

This Week in Hospitality Marketing Live Show 239

CoHosts
Kat Mohammed
Tim Peter
Robert Cole
Show Notes
00:02 — Roberts review of diminished RevPar
00:07 — Does your property have a coronavirus strategy?
02:28 — Show ends
Topics
STR has reported 2020 weekly US hotel industry performance through the ninth week ending February 29, so we’ll use that as the marker.
[NOTE: By looking at weekly performance, one can largely eliminate the impact of day of week shifts and leap years,as opposed to looking at months.]
Here’s how things stacked up over the last three years:
Week 9
YOY Growth Rate
52 Wk Mov. Avg.
Occ %
ADR
RevPAR
2020
-0.29%
1.08%
0.74%
2019
0.20%
2.19%
2.43%
2018
0.79%
2.32%
3.08%
Three take-aways:
  1. In short, the US hotel industry occupancy percentage growth rate has dropped 50 basis points in each of the past two years.
  2. Average daily rate growth has also been cut in half since last year.
  3. Unfortunately that combination produces a pathetic 0.74% growth rate in revenue per available room.
Bottom line, the industry isn’t growing, eliminating any cushion for any looming demand displacement.
So with global market volatility imitating a roller-coaster, group events and corporate travel under intense scrutiny, and new COVID-19 cases popping up across the nation…

Top Story

1. LIVE BLOG: Impact of coronavirus on the travel industry
    [Ongoing Updates – a good link to save]

Brands & Product

2. Does your property have a coronavirus strategy?
3. Aman Expands in New Direction With Launch of Community-Focused Luxury Brand
4. Tiny rooms make big dent on New York’s hotel market

Intermediaries & Distribution

5. Airbnb, Expedia and Others Agree to Landmark Data-Sharing Deal With European Union
6. How Expedia Solved a $100 Million Customer Service Nightmare
7. 5 Reasons Why You Need A Travel Agent – More Than Ever

Marketing & Strategy

8. Data insights into effectiveness of downturn strategies
9. Hotels Strive to Get Savvier About Forecasting Total Revenue
10. The AIDA Model: Introduction to Attention, Interest, Desire, and Action

Tech & Finance

11. Coronavirus Slams U.S. Hotel Industry’s Global Operations
12. Series A Guide
13. 2020 AI 100 highlights

Boop!

14. A bipartisan Buttigieg effect? The people of this gorgeous island country say yes

Ruh-Roh…

15. Ryugyong Hotel: The story of North Korea’s ‘Hotel of Doom’
How Bad Is the Coronavirus? Let’s Run the Numbers

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