Podcast 172 September 8th 2017

Podcast 172 September 8th 2017

Home Stretch for Budgets, so what else is going on?”

Show Notes
Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #172,  we are airing Friday, September 8th, 2017 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 11:30 am Eastern US Time This week it was show 109. SO let’s get started;

How to optimize featured snippets for voice search

  1. The Most Egregious Rip-Off I’ve Seen in Recent Years – Thanks, Dollar Rent a Car
I wanted to change my drop-off from DCA to IAD (Same Dates/times – both WAS area airports).  If my two-day rental for a Mid-Size SUV was $93.45 total, what was the new price?
  1. Lessons Learned Scaling Airbnb 100X
  1. Most Hotel Apps Still Need a Radical Overhaul
  1. Oracle Hospitality Stumbled in Micros Integration But Says It Has Recovered
  1. U.S. Hotel Demand Hits an All-Time High
  1. Facebook wants to do something with WhatsApp and businesses
  1. Amazon and Microsoft agree their voice assistants will talk (to each other)
  1. Kempinski Hotels Build a Fast, Responsive Website Using Insights from Google’s Site Speed Tools
  1. Bad UX: How booking.com deceives clients
  1. Or, if we want to dive into the OTA-Direct Debate (again)…
  1. Ideal distribution plan balances OTAs, direct channels
  1. To OTA or Not OTA
  1. OTAs become early choice in high OTA-mix markets
  1. Why there should be no raging war between hotels and OTAs
We would also like to remind everyone about our content piece called, “Monday’s Marketing Minute”. Inspired by all of the questions we get on the this podcast and on the live show that we either cannot get to or are repeats of topics or inspired from our conversations. We have found that so many industry professionals like yourself have questions that from time to time they don’t either have the resources available to get an answer or don’t trust the source of the possible answer. It’s meant to be helpful and brief. So I hope you check out this past Mondays at www.hospitalitydigitalmarketing.com/minute or bit.ly/hdmminute
Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 11:30 Eastern US time, called “this week in hospitality digital marketing show”.  simply go to http://www.hospitalitydigitalmarketing.com/live/  Thank You for the privilege of your time.

Founder / CEO of Hospitality Digital Marketing

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