Podcast 120 September 9th 2016

Podcast 120 September 9th 2016

Show 120 of Tools, News, and Techniques in Digital Marketing for the week of September 9th, 2016

“Make websites into ebooks, Expedia joins with Marriott, Linkedin Facebook & Twitter make subtle improvements with big impacts and as always a lot more”

 

Show Notes

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #120,  we are airing Friday September 9th 2016 were every week we spend around 20 minutes sharing the most interesting tools, news and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also aires every Friday at 10:30 am Central US Time. SO lets get started;
Tools —
Designrr.io — taking websites and converting them into ebooks.
News —
LinkedIn Updates Publisher Experience: LinkedIn rolled out “a new publishing experience” that makes it “even easier for you to reach and engage with your audience on LinkedIn.” The new and enhanced desktop publishing experience on LinkedIn includes “a sleek intuitive interface, more text and font options and a beautiful new reading view that removes distractions and noise from the page.” According to the LinkedIn Official Blog, the new desktop publishing experience is currently only available in the U.S. and “will be available to international [publishers] soon.”
Facebook Introduces New Tools and Resources for Global Businesses: Facebook introduced “new resources and solutions to help [businesses] expand across the globe, from wherever they are.” These new tools include “a new feature in the Lookalike Audiences tool to reach customers in new countries who are similar to their existing ones” and the ability to “[extend] location targeting capabilities by selecting a worldwide region or trade zone… and then optimize delivery to the countries with the greatest return.” Facebook also offers “solutions to help businesses optimize their global campaign strategy, including webinars on international marketing with Facebook and a handbook on finding the right customers in new countries.”
Twitter Rolls Out New Features for Direct Messages: Twitter announced that “Direct Messages are more dynamic than ever with read receipts, typing indicators and web link previews.” According to TechCrunch, these new features “ to make [Twitter] more competitive with mobile messaging clients, including the recently upgraded iMessage arriving in iOS 10” and Facebook Messenger. These new features are now available to all users.
Twitter is removing the character limit for rich media links
 
Technique —
 
Dasheroo lets you create customized dashboards to view everything from Facebook and Twitter to Google Analytics and your email marketing metrics, all in one place. It integrates with more than 27 applications like Facebook, Twitter, Instagram, PayPal, SurveyMonkey, Google Analytics, and more.
Show recap: —
Co-Host Edward St Onge
Discussion about Metasearch and budgeting for 2017 https://www.hospitalitydigitalmarketing.com/metasearch for all related links to the webinars —unable to get our guest speaker Dean Schmit connected to the show.
Skifts 250 article discussion https://skift.com/traveltech250/?utm_content=39441620&utm_medium=social&utm_source=facebook and the lack of some integrity on several ‘news’ platforms
Expedia and Marriott news article on Skift about Marriott vacations joined services with Expedia https://skift.com/2016/09/06/expedia-is-now-helping-marriott-sell-hotels-on-the-chains-website/
Makes a statement of lost opportunity during all this merging changes within companies
before you disagree with someone ask, “Why are you doing that”? when it comes to any effort
Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called “this week in hospitality digital marketing show”. on huzza.io or simply go to http://www.hospitalitydigitalmarketing.com/live/

Founder / CEO of Hospitality Digital Marketing

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