“Interview with Edward St Onge from Flip.to, Uber loses 1.2 $Billion, Tim And Robert discuss globalization of automation (yup)”
Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #119, we are airing Friday September 2nd 2016 were every week we spend around 20 minutes sharing the most interesting tools, news and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also aires every Friday at 10:30 am Central US Time. SO lets get started;
Show 56 Recap
Tim Peter — (minute 25)
Loren departs at 60 minutes
Guests by them selves do not have a lot of reach but together there extremely powerful 16% on average guests share, with the average guest having about 300 friends total guests 200 to 300 people thats 100,000 of thousands of people reached Facebook
define ROI Ed referred to targeting a 20:1 return Mega rests are best at 40:1 and more
100 guests invited you get 12 full stories of content to share
“Photo Advocacy”— its not about the building but what people do with what you have
Social platforms are a distribution platform — they distribute inspiration
Tech Crunch refers to the fact that organic rich for pages under 20K will go to zero by the end of the year people like 50% more pages than they did last year at any time 1500 items can be on your newsfeed but only 300 are allowed by Facebook most of that is Friends and family the remaining scraps are pages that you liked and made post performance that made it worthy to be added to your newsfeed.
Chain of trust that you follow to continue engagement on social. for every guest share 10 unique visitors back, every unique visit back over 10% signed up as a ‘warm lead’ then each warm lead around 42 day’s is a 3% conversion.
Social media is still the cheapest form of advertising
Announcing the 24/7 live show
a true platform is one that allows you to do what you do without the constraints of the process of the platform. Others think a platform is a process that has to be followed
Flip.to’s value propositions – guests satisfaction / guest relationships / content / understanding of data / Guest reviews / guest interaction / Direct bookings
News item Uber losses 1.2 billion $ YTD 75 cents of every dollar goes to the drivers. but by 2021 most major car manufacturers will have autonomous cars as fleets of service.
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