Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #117,  we are airing Friday, August 19th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let’s get started;

Doodly.com — sketch animation tool — https://youtu.be/2TZ0OLA5DUQ

Ibooks Editor like app called Designrr — http://designrr.io/ make brochures of your website, your menu’s make custom destination brochures for categories of travel — I.e soft adventure, cosines, romantic family. etc.,

““Our data shows that hotels globally are achieving 1.8 times more, on average, for accommodation booked via their own direct website than via OTAs and other third-party channels. While we can’t forget the reach these third-party sites provide to hotels,  it’s important to note that direct bookings are not only achieving higher value overall but there is no commission payable on them so they are very much more profitable,” says Mr Ford.” of SiteMinder

HEI Hotels & Resorts, a hotel owner and operator based in Norwalk, Conn., reported that its hotels branded under the Starwood, Marriott, Hyatt, and InterContinental portfolios were the victims of a malware attack that lasted more than a year.

Techniques —

Shift to video: Pinterest Starts Selling Video Advertising, Seeking to Catch Up – Bloomberg http://www.bloomberg.com/news/articles/2016-08-17/pinterest-starts-selling-video-advertising-seeking-to-catch-up

“Pinterest’s site and app let people browse and save inspirational images of things they want to buy, make or do in the future. The company tracks a person’s activity to create personalized feeds of photos they think will appeal to that user. Within those feeds, more video has started to pop up — with YouTube now the top source of pinned items and video use up 60 percent from a year ago, Pinterest said. The company is also working on a tool to let people post and view original video on Pinterest.  The new video ads will be interspersed with those personalized feeds, catering to the interests of whoever is browsing. If clicked, the ads will start to play with sound. The advertiser can choose to show as many as six related “pins” of items to pair with the ad. For example, if the ad shows video of a fashion model, the pins might be of items the user can buy to get the look. “Our video ads are going to be tailored to your interests,””We’ve added in additional features that allow the user to take action.” U.S. digital video-ad spending will reach $9.9 billion this year, and is set to almost triple by 2020, according to research firm EMarketer. Pinterest, which has more than 100 million users, was last valued at $11 billion in a funding round in March 2015

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called “this week in hospitality digital marketing show”. on huzza.io or simply go to https://hdmagency.wpengine.com/live-stream-show/