Podcast 114 July 29th 2016

Podcast 114 July 29th 2016

 Show 114 of Tools, News, and Techniques in Digital Marketing for Hospitality Friday, July 29th 2016


Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #114,  we are airing Friday July 29nd 2016 were every week we spend around 20 minutes sharing the most interesting tool news and techniques being used in digital marketing for the hospitality industry. SO lets get started;
This week in our new and upcoming tools section;
Tools
– Googles new Adwords changes and what it means to you. http://searchengineland.com/google-adwords-expanded-text-ads-live-254548
News –
– Fortune Magazine refers to the decline of OTA’s while a Phocuswright study refers to a persistent increase we’ll chat about both http://fortune.com/2016/07/27/travel-agents/
– Kimpton gets hacked – http://www.foxnews.com/travel/2016/07/27/kimpton-hotels-investigating-possible-credit-card-breach.html
Techniques –
-How to use tools like POWTOONS and autoplay videos on Linkedin and Facebook to your advantage.
Co-Hosts
– Edward StOnge of Flip.to @EdwardStOnge
– Tim Peter of Tim Peter & Associates @TCPeter
– Robert Cole of RockCheetah @RobertKCole
Minute 2 — The fortune magazine article about OTA decline got pulled discussed new benchmarks of Global REVPAR breaking $100
Minute 4 — Tim leads an OTA discussion and its value use depending on market swing
Minute 6 — Robert Cole joins and Edward explains “Soft Guidance”
Minute 10 — Edward discusses the best way to negotiate relationships with OTA’s
Minute 14 — Robert discusses the historical trends on REVPAR and occupancies over the past 15 years
Minute 20 — Discussion about Kimpton being hacked right after last weeks Omni’s discussion Edward discusses the real reasons these things are happening
Minute 28 — Tims shares ‘Wheatons Law’
Minute 34 — Holly asked about Peek as a platform, discussion about Googles new changes on Mobile ad service
Minute 37 — Status update on Facebooks Dynamic Travel Ad’s, tripadvisor new ROAS bidding model and what is the right values to buy there business listings or not
Minute 45 — Edward does a Revenue Strategy update from last weeks discussion on poor revenue managers strategies in Tampa
Minute 48 — Active discussion on answering a viewers question of what would be a good way to promote a small hotel with out paying for ad’s then a website review of the site referred to by the viewer
Minute 1:16 – Video trick of posting video posts and then replacing it with the link you want the views to actually click on (the offer)
Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter where if you like the show please rate us and leave a comment. Also if this is your first time hearing us you can subscribe to our show on any of those platforms. For an archive of all previous podcast you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join in every Friday at 10:30 central US time called this week in hospitality digital marketing show. on blab.im or simply go to hospitalitydigitalmarketing.com/blabcasts
Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #114, we are airing Frida,y July 29nd 2016 were every week we spend around 20 minutes sharing the most interesting tool news and techniques being used in digital marketing for the hospitality industry. So let's get started; This week in our new and upcoming tools section; Tools — - Googles new Adwords changes and what it means to you. http://searchengineland.com/google-adwords-expanded-text-ads-live-254548 News - - Fortune Magazine refers to the decline of OTA’s while a Phocuswright study refers to a persistent increase we’ll chat about both http://fortune.com/2016/07/27/travel-agents/ - Kimpton gets hacked - http://www.foxnews.com/travel/2016/07/27/kimpton-hotels-investigating-possible-credit-card-breach.html Techniques - -How to use tools like POWTOONS and autoplay videos on Linkedin and Facebook to your advantage. Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter where if you like the show please rate us and leave a comment. Also if this is your first time hearing us you can subscribe to our show on any of those platforms. For an archive of all previous podcast you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join in every Friday at 10:30 central US time called this week in hospitality digital marketing show. on blab.im or simply go to hospitalitydigitalmarketing.com/blabcasts

Founder / CEO of Hospitality Digital Marketing

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