metasearch

The Webinar Series “MetaSearch”.

 

Here’s our promo describing why this is such a cool Webinar Series

 

Here is the link for Webinar #1 of the series– Learning About MetaSearch — Click HERE

Here is the Slideshare deck of the presentation

Content topics include

a.      Overview of metasearch channels

b.      Pros & Cons of meta

c.      KPIs to consider

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Here is the link to the second in the FREE webinar series — “Learning About MetaSearch  – The Pros and Cons of Assisted Booking” — Click HERE

 

Here’s our Promo for Session #2

Here is the Slideshare deck of the presentation

Content Topics Include

a.    A little history

b.      Why/When they work well

c.      Why/When they don’t

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Here is the link to the third in the FREE webinar series — “Learning About MetaSearch  – The Real Impact of Rate Parity in MetaSearch” —

Click HERE

Here’s our Promo for Session #3

Here is the slideshare of the presentation

Content of Topics include;

Impact of Rate Parity in Meta

a.      Impact on consumer perception

b.      Impact on Positioning

c.      Impact on CPC

d.      Impact on your ROAS

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Session #4 Here is the link to the fourth in the FREE webinar series — “Learning About MetaSearch  – Budgeting For Meta” —

Webinar playback Click HERE

Here is the promo video

Here is the Slideshare deck of the webinar

Topics List;
“How Should I Budget for MetaSearch in 2017 — This topic will wrap our 4-part webinar series on August 4th. The answers include what may be a few controversial surprises, and we will build upon topics covered in previous webinars.
  • Why you shouldn’t even have a budget
  • the budget vollyball game
  • matching your budget with your goals
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Next in a series of Webinars is the Series Two specific for budget season 2016
“Specific MetaSearch Platforms Explained” — Learn each major platform in the MetaSearch Eco-System from functionality to strategy….
**UPDATE please do not use bit.ly/webinar5meta use instead bit.ly/webinar5ameta there was a server failure with our webinar service and the old presentation link that the short code was attached to does not work
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Series 2 Session 1 — TripAdvisor
You can sign up to see the replay HERE or the short link bit.ly/webinar5ameta
Here is the promo video for the webinar

Here is the Slideshare  deck presentation

Topics List

Your Hotel On TripAdvisor

• Business Listings

• Metasearch

• Various Views

• Instant Booking

• TripAdvisor Advertising

• Popularity Rankings

• Reviews / Responses

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Series 2 Session 2 — Google

You can sign up to see the replay HERE or the short link bit.ly/webinar6meta
Here is the promo video for the webinar

Here is the Slides from the presentation

Here is the Agenda Items;

  • Adwords vs. Hotel Ads
  • The Many Faces of Google Meta
  • Local Universal
  • Branded Search Terms
  • Maps
  • Demographics, 3-pack
  • Places
  • Ratings/Reviews, Content
  • Strategies
  • BoG

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Series 2 Session 3 — Kayak & Trivago

You can sign up HERE or the short link bit.ly/webinar7meta
Here is the promo video for the webinar

Here is the SlideShare Deck

Agenda Items:

Kayak’s CORE & BOB programs
Trivago’s Hotel Website Button
Demographics of Each Channel
Balancing Low CPC’s vs. Volume
Ratings/Reviews, Content
Strategies

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Series 2 Session 4 “The Rest of the Story” — Overview of the lesser-known metasearch channels, their demographics, and what they mean for your hotel.

You can sign up HERE or simply use this short link bit.ly/webinar8meta

Here is Promo Video of the Webinar

Important up & coming and regional Metasearch Platforms

  • Wego
  • Skyscanner
  • Qunar
  • Hipmunk
  • HotelsCombined
  • TripReviwer

 

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