Live Show 4th Quarter 2016

Episode #73 December 30th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

 

Episode #72 December 23rd FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

Our weekly animated show recap

 

“West Elm furniture store turns hotel, yes brands do own all the data, loyalty is all situational, Residence Inn hits all 50 states, and VR is travel self-loving”
Co-Hosts
Edward StOnge
Holly Zoba
Minute 1 — West Elm Creating hotels
Minute 15 — Zoodle.com discussion about guest interaction via wifi sign up at a hotel.
Minute 18 — brief discussion on a proximity program called ‘Gravy’
Minute  23 — Brands truly own all the data according to the brand relationship
Minute 25 — Hot spots that travel like SkyRoam
Minute 28 — discussion of what 5G is and what will be its real impact
Minute 30 — Brand loyalty is actually situational loyalty
Minute 35 — Residence Inn joins The Courtyard as one of the only brands represented in all 50 states
Minute 39 — Trading Hospital rooms for Hotels suites what are some real-world strategies for marketing a hotel in that market
Minute 47 — EU trying to outlaw roaming fee for internet connection
Minute 50 — Current Holiday Marketing — VR is ‘travel masturbation’ — Ed
Minute 52 — AR is the real value proposition to travel
Minute 60 — Holly had to leave
Minute 62 — HSMAI updates and schedule releases for 2017
Minute 64 — Covering the Adrian awards and digital marketing conference with live coverage
Minute 68 — Challenges to attend HITEC and ROC for vendors
Minute 74 — Using points for redeeming purchases
Minute 80 — Discussed can study using GPS for Myrtle Beach
Minute 85  — Show ends

Trading Hospital Rooms for Hotel Suites

West Elm is Creating the Ultimate Show-rooming Experience

http://www.gtnexus.com/resources/blog-posts/west-elm-retail-transformation

The Experience

Residence Inn Announces Presence in 50 States

Residence Inn Announces Presence in 50 States

Episode #71 December 16th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

 

 

Episode #70 December 9th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

Show Notes and additional show player are HERE

Here is our weekly animated recap video

Episode #69 December 2nd FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT — Special Guest Host Alex Shashou @ashashou from ALICE

 

Our Animated recap of the show

Show Notes

Co-Hosts
Edward StOnge
Tm Peter
Robert Cole
special guest co-host Alex Shashou with Alice

Minute 4 — Some Phocuswright stats STR Occ forecast down for ’16 by half a point ADR of 2.8%

Minute 7 — Introduce our co-host Alex and get a review of the service.

Minute 11 — The trends of what is hot each year, this year its messaging

Minute 14 — Ask this question always. “How does this improve the guest experience”? if it does find the money if not don’t waste it.

Minute 17 — NPS -Net Promoter Score — single most accurate way of measuring — Alex

Minute 24 — How is using Alice not giving away guest service? Alex lancers that its a service provider similar to Salesforce, its the properties to use and succeed with.

Minute 27 — Alice KPI calculations

Minute 31 — What kind of crossover exists between what Alice is doing and social engagement?

Minute 41 — Case studies of success on the Alice strategy

Minute 45 — How much does revenge increase per star in ratings you can increase rate by 9% and revenue 25% per guest (Wall Street Journal)

Minute 47 — Additional value to Alice is the ability to acknowledge team performance and validating it.

Minute 60 — Alex’s hotel history

Minute 65 — Membership values and how Alice can assist

Minute 69 — Personalization, and being consistent with it is a key element to future value with guests.

Minute 71 — Process of how Alice gets reviewed and integrated into a properties program

Minute 77 — Ed has to leave

Minute 79 — How to connect operations and marketing is one of the greatest challenges to Alice and its use

Minute 87 — Types of membership rewards values like Wydhams ‘at your request’

Minute 93 — Tim and Alex departed

Minute 97 — three pillars that effect a hotel most — GM / Concierge / Chef

Minute 104 — Show ends

Episode #68  November 25th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

Show Notes

Host Loren Gray

Minute 2 — CTrip aquires Skyscanner

Minute 5 — AirB&B launches “Trips”

Minute 9 — AirB&B launches their new magazine

Minute 12 — AirB&B launches “Magic Trip”

Minute 15 — Snapshot of the Canadian Traveler

Minute 18 — Brexit not such a big deal for travel

Minute 21 — Marriott creates a new accelerator program

Minute 23 — News Recap

Minute 26 — Google app photoscan

Minute 32 — Causely.com

Minute 36 — show recap and announcing next weeks show including Alex from Alice

Minute 41 — Show ends
Airbnb Launches Trips, Its Big Tours and Activities Gamble

Airbnb Launches Trips, Its Big Tours and Activities Gamble

Airbnb’s New Magazine and the Evolution of Old-School Content Marketing

Airbnb’s New Magazine and the Evolution of Old-School Content Marketing

Tools

Googles photoscan app

causely.com

More Details on Airbnb’s Massive New Product Launch This Week

More Details on Airbnb’s Massive New Product Launch This Week

Snapshot of the Canadian Traveler

https://blog.advertising.expedia.com/snapshot-canadian-traveler?utm_campaign=Blog&utm_source=hs_email&utm_medium=email&utm_content=37984449&_hsenc=p2ANqtz-9kEa0okGccphWvIRH7VDDk0KweUE4WEMFb7lH4-IWbgUiJtvSrpXmm9AJKbc-TYIqX_ah7vPQbaUpcho4JtxjsJ78tIg&_hsmi=37984449

The UK’s Brexit Strategy Should Terrify the Travel Industry (But It Doesn’t)

The UK’s Brexit Strategy Should Terrify the Travel Industry (But It Doesn’t)

Marriott Is the Latest Travel Brand to Launch Its Own Startup Accelerator

Marriott Is the Latest Travel Brand to Launch Its Own Startup Accelerator

Breaking: Ctrip to Acquire Skyscanner for $1.74 Billion

Breaking: Ctrip to Acquire Skyscanner for $1.74 Billion

Episode #67  November 18th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

 

Our animated recap of the show

Show Notes

Co-Hosts
Tim Peter
Robert Cole
Edward StOnge

Minute 5 — ROCET discussion from Phoenix

Minute 12 — Tim discusses the 4 P’s — Product price place promotion or — service, access, value and experience .

Minute 15 — 31 dead air Robert isn’t being heard

Minute 32 — dialog begins about the value of conference meetings in person

Minute 42 — poor marketing strategies

Minute 55 — AirB&B is trying to make transformational travel while hotels are trying to make transactional travel — Chip Conley from AirB&B

Minute 59 — fundamental change is the disconnect of hotel ownership with Brand ownership

Minute 62 — Phocuswright stat from Robert mentioned by Expedia — .5 of 1% is brand based search.

Minute 69 — open discussion about the sat of brand search on OTA’s Ed’s perspective and Tims

Minute 78 — The lack of a gatekeeper of truth in advertising is not the wild west all over again

Minute 85 — Robert joins but cannot be heard

Minute 95 — show ends

Report: Mobile has the largest digital reach in travel industry

http://www.hotelmanagement.net/tech/report-mobile-has-largest-digital-reach-travel-industry?utm_medium=nl&utm_source=internal&mrkid=35099922&mkt_tok=eyJpIjoiWXpObVpqRTRPV014TXpWbSIsInQiOiJIcjVJSWhmcmVJMTVla2FtYmh3WndzeTh0MitsNWVvblZ1SVBkWGJSSUY3KzlyWUhGUmFab010QjdDclhQM1h3OEY1cnlFYTlPemFNZmpBeGhkcVVYbGltUThkKzhud0crYlJ2dW1aNExqMD0ifQ%3D%3D

Want to capture 360 video wherever you go? Wear these sunglasses

Read more: http://www.digitaltrends.com/photography/orbi-prime-camera-sunglasses/#ixzz4QKsjusZd
Follow us: @digitaltrends on Twitter | DigitalTrends on Facebook
Using video to connect with consumers at all stages of the purchase cycle

https://blog.advertising.expedia.com/using-video-to-connect-with-consumers-at-all-stages-of-the-purchase-cycle

What Happens in an Internet Minute in 2016?

What Happens in an Internet Minute in 2016?

How to Track Offline Events with Facebook Ads

How to Track Offline Events with Facebook Ads

Episode #66  November 11th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

Co-Hosts
Edward StOnge
Tim Peter
Holly online
 
Show Notes
 
Minute 2 — Political impact of the election
Minute 6 — Tim Joins and defines the real use and instability of data use.
Minute 25 — What are the things that will happen in 2017 are still as unpredictable
Minute 29 — Qualitative verses quanitative value data verses experiential
Minute 31 — try always to answer what is right about something and also what is possibly wrong about something robert joined in
Minute 34 — Robert discusses his experiences with the Wisconsin hotel lodging association
Minute 49 — GM — “Revenue managers are the worst things have happened to hospitality” quote from a conference  attendee
Minute 62 — the Top 5 things hotels should not do
Minute 65 — Tim leaves and we discuss mobile first decsion with Google
Minute 73 — Discussion about TV and faceooks move in that space for ads
Minute 84 — Linkedin in mail ads not a good thing in any circumstances

Episode #65  November 4th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

CO-Hosts
Edward StOnge
Robert Cole

Show Notes

Minute 4 — Darlene Rondeau congrats on the online video summit

Minute 8 — discussed the to answer the public

Minute 13 — guest engagement platform

Minute 18 — main question before starting any of these projects “what is your goal?”

Minute 20 — Review of the guest engagement programs — some are designed to engage to=hose that already use the platform and those that are trying to edge you on them, some are for staff and guests

minute 29 Hilton brand reviews — Robert

Minute 61 Wyndham 17,000

Minute 61 — Starwood Marriott merger PMS platform choices

Minute 80 — Robert rejoins and we discuss Marriott’s video studio and its continued use?

Minute 91 — snap chat glasses boon or bust

Minute 101 — convergence of digital marketing / revenue marketing and operations

Minute 107 — revpar hacking book go.flip.to/revparhacking

Minute 119 — Flip.to flipto.wistia.com/media..

topics

Tool

http://answerthepublic.com/

Expedia eyes alternative accommodation bounty, plots HomeAway integration

https://www.tnooz.com/article/expedia-q3-2016-results/

The Rising Costs of OTA’s

https://www.linkedin.com/pulse/rising-costs-otas-matthijs-welle?utm_campaign=Weekend+Reads&utm_source=hs_email&utm_medium=email&utm_content=36580588&_hsenc=p2ANqtz-9bgxP66_cMUGU1qSIUCrzbg803uIzqUuCfvgf_iInT3z0TiUYPOEXaBbe2EENxfIfU0VPgZdEDqknTcbhVMuWqNBFdebAAJhVFzLMtXw_UvcLssWk&_hsmi=36580588

Less than half of activity suppliers distribute through online travel agencies

https://www.tnooz.com/article/less-than-half-of-activity-suppliers-distribute-through-online-travel-agencies/

Wyndham expands rewards program to cover 17,000 vacation condos and homes

http://ehotelier.com/global/2016/10/27/wyndham-expands-rewards-program-cover-17000-vacation-condos-homes/?utm_source=Newsletter&utm_campaign=9992ff50f6-Daily_Newsletter_20161027&utm_medium=email&utm_term=0_e17a7bf7c4-9992ff50f6-326631061&ct=t(Daily_Newsletter_20161027)&mc_cid=9992ff50f6&mc_eid=db9c52c420

Every One of Hilton’s 13 Hotel Brands, Explained

Every One of Hilton’s 13 Hotel Brands, Explained

Need tome to talk about these

Guest messaging services critique
Glowing — Glowing.io,
Try Whistle — http://www.trywhistle.com/,
Zingle — https://www.zingle.me/,
Benbria Loo — http://www.benbria.com/,
Checkmate — http://www.checkmate.io/
ZuZapp — http://www.zuzapp.com/
TymeGlobal — http://www.tymeglobal.com/
Alice — http://info.aliceapp.com/

 

Episode #64 October 28th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

Our Animated Recap Video

 

Co-Hosts
Tim Peter – @TCPeter
Robert Cole – @RobertKCole

Show Notes

Minute 4 — the discussion about the guest story, is it still relevant how is the practical use of it.

Minute 25 — Four Seasons Research and discovery room good or bad move

Minute 42 — Curated travel versus uncurated travel the expanded use of internet awareness

Minute 47 — Expedia’s earnings and AirBnB valuation, the growth value of Expedia what needs to be negotiated now before the market changes next year. http://www.timpeter.com/2014/07/22/the-big-myth-about-hotel-metasearch-travel-tuesday/ link shared by Tim

Minute 60 — Packaging and its future value, how OTA’s are working into that space.

Minute 83 — Multi – model travel will not be something that a brand can handle hotels must be the destination authority leader

Minute 90 — Video and its use with snapchat news

Minute 95 — Accor and Linkedin combo a good use or an average one?

Minute105 — Uber gets flying cars

Minute 115 — Customer reviews and fake news reports on social

Minute 120 — Show ends

Episode #63 October 21st FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

 

Co-Hosts
Edward StOnge
Robert Cole

Minute 1 — Marriott opening Wholesale portal interface

Minute 20 — Expedias expansion onto other distribution types

Minute 25 — industry segmentation between institutional management verses independent

Minute 39 — State of enhancements of communication from a hotel platform

Minute 41 — method of payment and membership

Minute 44 — Customers who book through OTA’s trends

Minute 46 — what was the real value of Pokemon go

Minute 49 — Payment changes and there real value to future bots and platforms

Minute 51 — Apps verses browser based sites what and who should have them

Minute 68 — Social spend is nw more than TV http://www.socialmediaexaminer.com/social-ad-spend-surpasses-television-new-research/

Minute 70 — Try to answer the question of best CRM platform.

Minute 78 — Show ends

Expedia Begins Revealing Its Big Ambitions in Hotel Services

Expedia Begins Revealing Its Big Ambitions in Hotel Services

Mobile Apps and the Evolution of the Next-Generation Travel Agent

Mobile Apps and the Evolution of the Next-Generation Travel Agent

TSA’s Facebook Messenger Service Is Much Better Than You’d Expect

TSA’s Facebook Messenger Service Is Much Better Than You’d Expect

Keep up with the new ways millennial travellers are paying

http://ehotelier.com/insights/2016/10/17/keep-new-ways-millennial-travellers-paying/?utm_source=Newsletter&utm_campaign=08f2b92cba-Daily_Newsletter_20161017&utm_medium=email&utm_term=0_e17a7bf7c4-08f2b92cba-326631061&ct=t(Daily_Newsletter_20161017)&mc_cid=08f2b92cba&mc_eid=db9c52c420

Customers who book through OTAs – facts, trends and some surprises

http://ehotelier.com/insights/2016/10/14/customers-book-otas-facts-trends-surprises/?mc_cid=c34f0de18e&mc_eid=db9c52c420

Expedia Plans to Use Artificial Intelligence for Customer Service

Expedia Plans to Use Artificial Intelligence for Customer Service

Marriott gives wholesalers access to real-time rates and inventory

http://ehotelier.com/global/2016/10/18/marriott-gives-wholesalers-access-real-time-rates-inventory/?utm_source=Newsletter&utm_campaign=5b1a10e6f8-Daily_Newsletter_20161018&utm_medium=email&utm_term=0_e17a7bf7c4-5b1a10e6f8-326631061&ct=t(Daily_Newsletter_20161018)&mc_cid=5b1a10e6f8&mc_eid=db9c52c420

What’s New in Universal Search: 2016 Edition

http://blog.searchmetrics.com/us/2016/09/20/universal-search-2016/

Episode #62 October 14th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

Our animated recap video

 

Show Notes

Co-host
Edward StOnge
Minute 7 —  content comes from the guest not from the property, at least not the most productive. Google has ruined the content to being just SEO and its not the real content guest want.
Minute 10 — Properties need to be focused on storytelling
Minute  13 — website designs and how they can inspire and engage without just being a commodity
Minute 19 — Marriott says it will put Starwood on Marsha and abandon Valhala as a PMS system
Minute 24 — iMessanger enhancements in IOS10 using the open table example
Minute 26 — Payment processing in the messenger system and the pitfalls of staffing
Minute 29 — AR verses VR the advantages of AR integration for guest experience, giving non hospitality examples
Minute  39 — lost hotel levels skills and an over reliance on tech for basic sales functions like displacement analysis.
Minute 41 — the level of staff competency is at a level that if yo don’t have tech to support basic level staff then you will end up paying to train them.
Minute 43 — brand trained staff verses non branded staff level of skill there is a profound difference
Minute 48 — Discussion about the challenges to the caribbean market
Minute 52 — The uses of salesforce and its value
Minute 57 — Ed discusses the way to change the dynamic of dining with guests and business to better become familiar and opentable
Minute 62 — the use of google street view app
Minute 65 — I reviewed the new Marcus hotel communal dinner experience
Minute 68 — Discussion of the Leonardo online summit coming up
Minute 71 — Discussion of our potential “Practical Hospitality  Digital Marketing Summit” online
Minute 75 — Banner ad generator

Episode #61 October 7th FRIDAY 8:30 am PDT / 10:30 am CDT / 11:30 am EDT

Our animated show recap video

Show Notes

Co-Hosts
Tim Peters
Robert Cole
Edward StOnge
 
Show Notes
 
Minute 6 — Price gouging in Florida during Hurricane Mathew
Minute 18 — special needs travelers
Minute 31 — recount ADA room compliance
Minute 42 — the P’s and Q’s — limited budget and limited service in comparison to business travel guided by —  Price / Proximity / Quality are the key guides to the decision process of guests.
Minute 59 — loss of guest support in hotels when compared to the focus of AirB&B host program  Robert – there are three people who set the tone for the hotel, the GM, The Chef, The concierge
Minute 65 — Marriott Brands review in skift article all thirty with commentary by Robert
Minute 102 — MetaSearch article discussion, and its real value and contribution % discussion, (Disagreement)
Minute 112 — Robert says follow the ‘smart’ people when they get new jobs plus stats of OTA’s
Minute 116 — Voice control and AI use then show ends

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