Live Show Player

CoHosts

Edward StOnge

Robert Cole

Show Notes

00:04 — Marriott Bonvoy Is the New Name of the Hotel Chain’s Loyalty Program

00:27 — Hotels.comOffers Target REDcard Holders 10% Discounts

00:50 — Hotels Should Be Careful Not to Underestimate the Impact of the U.S. Government Shutdown

00:56 — Pinterest creates “travel personas” to help marketers drive conversions

01:14 — McDonald’s lost a ‘David versus Goliath’ trademark battle over Big Macs to a small Irish rival called Supermac’s

TOPICS – LIVE SHOW #180:Top Story

1. Marriott Bonvoy Is the New Name of the Hotel Chain’s Loyalty Program

https://skift.com/2019/01/16/marriott-bonvoy-is-the-new-name-of-chains-loyalty-program/Brands & Product

1. Hotels Should Be Careful Not to Underestimate the Impact of the U.S. Government Shutdown

1. 2019 Travel and Hospitality Industry Outlook

1. Airbnb says it’s been profitable for two years straight as it heads for IPO

https://www.cnbc.com/2019/01/15/airbnb-sustains-profit-as-it-heads-toward-ipo.htmlIntermediaries & Distribution

1. Hotels.com Offers Target REDcard Holders 10% Discounts

1. Caroline Strachan on the Move to Attribute-Based Online Travel Shopping

1. Pinterest creates “travel personas” to help marketers drive conversions

https://www.phocuswire.com/Pinterest-travel-marketing-personasMarketing & Strategy

1. Travel companies rarely inspire trust or loyalty, survey shows

1. 3 reasons why most consumer data advice doesn’t work for travel brands

1. Your Top 10 Digital Marketing New Year’s Resolutions for 2019

https://www.hebsdigital.com/blog/top-10-digital-resolutions-2019/Tech & Finance 

1. Lastminute.com’s technology-driven strategy: It’s all about data

1. The seven make-or-break API challenges CIOs need to address

1. More Start-Ups Have an Unfamiliar Message for Venture Capitalists: Get Lost

1. Private equity loves travel

1. McDonald’s lost a ‘David versus Goliath’ trademark battle over Big Macs to a small Irish rival called Supermac’s