Live Show 180 January 18th 2019

Live Show 180 January 18th 2019

Live Show Player

CoHosts

Edward StOnge

Robert Cole


Show Notes

00:04 — Marriott Bonvoy Is the New Name of the Hotel Chain’s Loyalty Program

00:27 — Hotels.comOffers Target REDcard Holders 10% Discounts

00:50 — Hotels Should Be Careful Not to Underestimate the Impact of the U.S. Government Shutdown

00:56  Pinterest creates “travel personas” to help marketers drive conversions

01:14 — McDonald’s lost a ‘David versus Goliath’ trademark battle over Big Macs to a small Irish rival called Supermac’s

TOPICS – LIVE SHOW #180:Top Story

  1. Marriott Bonvoy Is the New Name of the Hotel Chain’s Loyalty Program

https://skift.com/2019/01/16/marriott-bonvoy-is-the-new-name-of-chains-loyalty-program/Brands & Product

  1. Hotels Should Be Careful Not to Underestimate the Impact of the U.S. Government Shutdown
  1. 2019 Travel and Hospitality Industry Outlook
https://www2.deloitte.com/us/en/pages/consumer-business/articles/travel-hospitality-industry-outlook.html
  1. Airbnb says it’s been profitable for two years straight as it heads for IPO

https://www.cnbc.com/2019/01/15/airbnb-sustains-profit-as-it-heads-toward-ipo.htmlIntermediaries & Distribution

  1. Hotels.com Offers Target REDcard Holders 10% Discounts
https://www.linkedin.com/feed/update/urn:li:activity:6490045092013887488/
  1. Caroline Strachan on the Move to Attribute-Based Online Travel Shopping
https://www.thecompanydime.com/caroline-strachan-online-travel/
  1. Pinterest creates “travel personas” to help marketers drive conversions

https://www.phocuswire.com/Pinterest-travel-marketing-personasMarketing & Strategy

  1. Travel companies rarely inspire trust or loyalty, survey shows
http://www.transformmagazine.net/articles/2019/travel-companies-rarely-inspire-trust-or-loyalty-survey-shows/
  1. 3 reasons why most consumer data advice doesn’t work for travel brands
https://www.phocuswire.com/Consumer-data-not-work-for-travel-brands
  1. Your Top 10 Digital Marketing New Year’s Resolutions for 2019

https://www.hebsdigital.com/blog/top-10-digital-resolutions-2019/Tech & Finance 

  1. Lastminute.com’s technology-driven strategy: It’s all about data
  1. The seven make-or-break API challenges CIOs need to address
https://www.mckinsey.com/business-functions/digital-mckinsey/our-insights/the-seven-make-or-break-api-challenges-cios-need-to-address
  1. More Start-Ups Have an Unfamiliar Message for Venture Capitalists: Get Lost
  1. Private equity loves travel
http://www.travelweekly.co.uk/articles/321105/comment-private-equity-loves-travelRuh-Roh
  1. McDonald’s lost a ‘David versus Goliath’ trademark battle over Big Macs to a small Irish rival called Supermac’s
https://www.businessinsider.com/mcdonalds-loses-big-mac-exclusive-rights-to-tiny-irish-rival-supermacs-in-europe-2019-1

Founder / CEO of Hospitality Digital Marketing

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