“Special Guest Co-Host Scott Mclin from Sojern”

Live Show Player

CoHosts
Scott McLin — Product Manager Sojern
Ed StOnge
Stuart Butler

Show Notes

00:04 Organic versus Paid and the new order of things

00:56 attribution discussion — 13- 16% commission 7-day decay on tracking
01:17 Google article album the two types of loyalty

01:30 Attribution Modeling

Topics

Why it’s time for travel marketers to rethink loyalty

https://www.thinkwithgoogle.com/consumer-insights/travel-marketing-strategy/

Google Local Search Grades Hotels Based on Location

https://www.searchenginejournal.com/google-local-search-grades-hotels-based-on-location/265423/
Points-Obsessed Travelers Are Terrified of Losing Perks

https://www.bloomberg.com/news/features/2018-08-01/the-marriott-starwood-merger-puts-a-points-program-to-the-test