Hello everyone and welcome to Hospitality Marketing the podcast, I am your host Loren Gray and this is episode #228 where each week we spend around 20 to 30 minutes sharing the most interesting tools, news, and techniques being used in marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Marketing” which also airs every Friday at 11:30 am Eastern US Time. SO let’s get started
00:01 – Our tool for review this week is Social Insider
Discover in-depth insights for any social media profile
Optimize the social media strategy
Optimize your client’s social media strategy with advanced analytics and competitive benchmarking.
Win pitches and maximize the revenue per client by driving engagement, improving the content strategy, and creating automated reports with ease.
Measure your clients’ profiles
With one dashboard you can measure the performance of your clients’ profiles and organize them in projects.
See where you stand against top competitors
Make better decisions
Conduct competitive analysis in minutes across Facebook, Instagram, Twitter, Linkedin, and YouTube.
Benchmark your channels
Understand why you’re on top, benchmark your channels against top competitors, influencers or the rest of the industry.
Add context to your digital strategy
Create head-to-head social media comparisons to add context to your digital strategy.
00:07 – Our Technique this week is how to map out your Compost on social platforms using SocialInsider
1. Determine Who you are competing within the market socially.
2. Find their account names on each platform they are on that you are competing for the same looks for.
3. Create a comps set folder and load all of them into that folder.
4. Review each for things you would have done. List what you should have done and see how they faired.
5. Apply lessons to your event calendar posting and re-flavor the messaging for next time.
6. Look for;
1. A platform of choice for what type of message
3. Engagement (likes / shares / comments)
4. Type of posts got what level of engagement
5. Timing of the post to what it was in reference too
6. Variations of content associated to what persona’s
00:12 – News and Show Review
00:02 — ‘5-Star Promise’: Hotel industry pledge to improve worker safety gains momentum
00:16 — The Once and Future History of Distribution in 5 Parts
01:00 — Where Airbnb Goes, Hotels Will Follow
01:06 — Brand USA gets refunded and how does that look for other DMO’s
Remember — you can find us on Google Play / Apple iTunes / iHeart Radio / Soundcloud / Stitcher / Spotify / Pandora / Tunein / Pocket cast / Breaker / ACast and the list goes on, 36 and counting to be exact. We’re even on Amazon’s Alexa. No matter which one you may use if you like the show please rate us and leave a comment. That will help others find our content. Also if this is your first time hearing us, you can subscribe to our show on any of those 36 platforms as well. For an archive of all previous podcasts, you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participate in every Friday at 11:30 Eastern US time, called “this week in hospitality marketing The live show”. simply go to http://www.hospitalitydigitalmarketing.com/live/ Thank You for the privilege of your time. Talk to you next week!