Hospitality Marketing Podcast 225 November 29th 2019

Hospitality Marketing Podcast 225 November 29th 2019

Show Notes and Links

CoHosts
‘Kat’ Mohammad
Robert Cole
Holly Zoba
Lily Mockerman -total customized revenue management
Show Notes
00:01 — Introduction of Kat Mohammad as we discuss the B.E.S.T.  certification and human trafficking in the industry
00:48 — Data driven discussion
02:20 — Show ends
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TOPICS – LIVE SHOW #225:
Top Story
  1. Consecutive RevPAR dips make it official: Upcycle over
Brands & Product
  1. Marriott’s Mission: Make W Hotels Cool Again
  1. Selina Hotels Step Up Against WeWork in Latin America
  1. A Hotel That Lets You Be A Piece Of Living Art
Intermediaries & Distribution
  1. Consumers want Amazon to be a travel booking site – what can hotels learn?
  1. Expedia Group: No Moat And Declining Margins – Sell
  1. Online Travel Agency On the Beach Sees a Blessing and Curse From Thomas Cook’s Demise
Marketing & Strategy
  1. Value-add, transparency key to making amenity fees work
  1. Beyoncé and Mariah Carey Helped Turn Airbnb Into a Luxury Brand
  1. Influencer Fatigue: Paid Influencers Are Out and Brand Communities Are In
Tech & Finance
  1. Appier raises $80 million for AI that improves marketing decisions
  1. Dynamic email in Gmail launches on Android and iOS
  1. Firefox will start blocking fingerprints by default
Ruh-Roh
  1. Oyo’s Widening Losses and Other Financial Takeaways From Its Latest Filing
 
 
Technique—
Marketing using airman to lead revenue management strategy to suppress the impact of dynamic inventory during demand period based on lead times
 
Accurate compost evaluation via online comps to that of str report comp sets

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