Blabcasts First Quarter 2016

Episode #32 Aired March 30th 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Tools —
1.2016 Guide to Local Search Optimization – https://www.searchenginejournal.com/2016-guide-local-search-optimization/154515/
2. Snapchat 2.0 – http://phandroid.com/2016/03/29/snapchat-introduces-chat-2-0-finally-becomes-a-full-featured-messaging-app/

News —
1. Fragmented Performance Dampens Spring Hotel Outlook – http://lodgingmagazine.com/fragmented-performance-dampens-spring-hotel-outlook/
2. Unbang / Marriot / Starwood who wins? – https://skift.com/2016/03/28/starwood-executives-golden-parachutes-got-more-golden-with-new-marriott-offer/

Technique –10 Tips for avoiding shady SEO providers – http://searchengineland.com/10-tips-for-avoiding-shady-seo-providers-245676?utm_campaign=socialflow&utm_source=facebook&utm_medium=social

 

Episode #31 Aired March 23rd 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics –We were joined by @RobertKCole (RockCheetah) @EdwardStOnge (Flip.to) simulcasted on Facebook Live

Tools – Email services — constant contact / mailchimp

News – 1.Proposed US Senate Bill – “Truth in Hotel Advertising Act of 2016”- http://www.mccaskill.senate.gov/media-center/news-releases/mccaskill-armed-with-input-from-missourians-targets-deceptive-hotel-fees-with-legislation
2.Hotel Direct Booking strategies- http://www.businesswire.com/news/home/20160216005536/en/Hilton-Launches-Largest-Campaign-Exclusive-Room-Rates
3.Marriott Starwood part Deux— open discussion

Techniques – ROI formulas every PPC Manager should know — https://www.searchenginejournal.com/5-essential-roi-formulas-every-ppc-manager-really-needs-know/157051/

Episode #30 Aired March 16th 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics — We were joined by @RobertKCole (RockCheetah) @TCPeter (Tim Peter & Associates) @EdwardStOnge (Flip.to) simulcasted on Facebook and Periscope

Tools — Introduction to Google 360 Suite

News — Hiltons use of Snapchat

Starwood sale to Marriott is it really final?

True OTA use and brand savy marketing

Technique — RFP development, (small time even though we ran for 1:15)

Episode #29 Aired March 9th 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Tools — Facebook Local Awareness Ad’s – http://www.socialmediaexaminer.com/how-to-use-facebook-local-awareness-ads-to-target-customers/

News — “What a digital agency should be” — http://www.forbes.com/sites/markfidelman/2016/03/01/snapchat-is-a-marketing-loser-and-i-have-the-data-to-prove-it/
“The major hotel brands “book direct” campaigns” — Open Discussion
“Google launching “Destinations” on mobile – suddenly attacking the top of the funnel” — http://video.cnbc.com/gallery/?video=3000499165&play=1 AND http://skift.com/2016/03/09/googles-new-mobile-tool-lets-you-compare-destinations-by-price/?utm_campaign=Daily+Newsletter&utm_source=hs_email&utm_medium=email&utm_content=27086568&_hsenc=p2ANqtz–iPx8jG13XiSK3bOySlO1XzmaVgq7mBK0daGBgxhazczAIF15Um1viRwnS3uzp6_w63ig-FaEIEFCBA3jB-xfUWsIrTg&_hsmi=27086568

Technique — The real cost of SEO and market voice

Episode #28 Aired March 2nd 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics Co-hosted with Robert Cole From Rockcheetah

Tools — Facebooks new use of canvas – https://www.facebook.com/business/help/1659484897658040 and Grammerly for editing on all platforms as a Chrome extension.

News — “The Rise of Fast Casual Design in Travel — Skift article http://skift.com/2016/02/29/skift-megatrend-for-2016-the-rise-of-fast-casual-design-in-travel/?utm_campaign=Daily+Newsletter&utm_source=hs_email&utm_medium=email&utm_content=26736492&_hsenc=p2ANqtz–zGj2eztKF5KMbtiI049vo7E5BnfgN9CS5SN__9d_KdTeUcdCDf2dgfjKJhSy0cXrcN2G4y4jJOZ2FtebPNLoHV4KM2A&_hsmi=26736492

Expedia Accelerator Program — article from HeBs Linkedin article https://www.linkedin.com/in/maxstarkov?authType=NAME_SEARCH&authToken=GWLS&locale=en_US&trk=tyah&trkInfo=clickedVertical%3Amynetwork%2CclickedEntityId%3A1046275%2CauthType%3ANAME_SEARCH%2Cidx%3A1-2-2%2CtarId%3A1456942597511%2Ctas%3Amax

Technique –Sound and be smarter than your agency — 8 Common SEO Issues and what it means to know them
1. Referral Spam
2. Duplicate content
3. Improper Schema
4. Sudden tips in traffic
5. Outdated Site Maps
6. Wrong use of UTM parameters
7. Speed Issues
8. Thin content

 

Episode #27 February 24th 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics — Co-Hosted with Robert Cole from RockCheetah

Tools — https://repuso.com/ social media review poster for your website

News — Google has eliminated ads on the right side of desktop searches. The change also adds a 4th ad slot on the top, so there are now zero organic results above the fold. PLUS– True loyalty versus the rewards game. What drives repeat patronage, higher spend and referrals? Starbucks just changed their program – going from visits to dollar spend. Now need to spend $62.50 to get a free drink.

Techniques — How to find hashtags — http://hashtagify.me/ —– https://tagboard.com/ and what to do with them

 

Episode #26 Aired February 19th 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics — Co-Hosted with Robert Cole from RockCheetah

Tools — Word Swag for enhanced Instagram / twitter / facebook posts with cool text http://www.wordswag.co

News — HSMAI Digital Marketing Conference 2016 Review

Techniques — Fly360 videos and their potential use case study.

 

Episode #25 Aired February 10th 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics–

Tools — Gmail ad’s — best practice and ideas– good article  http://www.wordstream.com/blog/ws/2016/02/01/gmail-ads

News — “Virtual Reality for the Tourism market” — http://www.tnooz.com/article/virtual-reality-tourism-marketing/

Techniques — Retargeting specific databases on Facebook like those that do not ever open your emails — with a final offer what is the result?

 

Episode #24 Aired February 3rd 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics– Co-Hosted with Robert Cole

Tools — twitter hashtag tracking with www.Trendsmap.com

News — Expedia and all things Google Travel assist

Techniques — Facebook custom audience use for group loss refill

 

Episode #23 Aired January 27th 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics — Co-Host Robert Cole

Tools — Creating fast twitter lists and why — http://getlistomatic.com

Topics — Commune Hotel Merger / Hiltons new brand “TRU”

Technique — Facebook Audience optimization — http://www.socialmediaexaminer.com/facebook-audience-optimization-what-marketers-need-to-know/

 

Episode #22 Aired January 23rd 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics —

Tools — text based communication https://www.textrequest.com/

Topics — European Rate parity — Guest Tim Peters

Technique — Using the Banjo app for hyperlocal geo targeting http://ban.jo/

 

 

Episode #21 Aired January 13th 10:30 am PST / 12:30 pm CST / 1:30 pm EST

Topics —

Tools — Facebook Messenger

Topics — Commune hotel Merger

Technique — Waze Business ad’s

 

Episode #20 Aired January 6th

Topics —

Tools — Google Surveys — https://www.google.com/insights/consumersurveys/home
News — Google intent -vs- demographics article — http://www.mobilemarketer.com/cms/news/research/21920.html?platform=hootsuite&utm_referrer=https%3A%2F%2Ft.co%2FJMRmE5E8jb&utm_referrer=direct%2Fnot%20provided
Technique — Use of Twitter lists — https://support.twitter.com/articles/76460?lang=en in support of future discussions on the use of Twitter for business — https://business.twitter.com/

 

 

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