Live Show 99 June 30th 2017

Live Show 99 June 30th 2017

“Special Co-Host Jonathan Stone with NewsCred…errr maybe not, torn knee kept him away So it was off to recapping (no pun intended) HITEC & ROC and chatting Google and the EU”

 

Our Animated Recap

Show Player

Co-Hosts

Stuart Butler
Robert Cole
Tim Peter

Jonathan injured his knee.

Show Notes

:03 HITEC recap
:30 Google and the EU how beneficial is it to Microsoft insight from Tim is Google is a horizontal search and if it begins to influence vertical search and it may not be good if it is being tampered with.
:56 what is the real impact of what happens to search in the future similar to IBM in the 90’s is Google there?
1:03 Expedia lost EU case on rate parity and the true value of maintaining rate parity.
1:26 Data can be used for good or bad, all depending on how you ‘translate’ the information
1:35 the three most important people in a hotel is the GM the Chef and Concierge
1:38 Cornell is in an identity crisis
1:47 Podcasts and there value to educate
1:51 Podcasts being used in the market to share and discover with.
2:02 HITEC recap with Stuart
2:10 show ends

 

Potential Topics
GOP Data Firm Accidentally Leaks Personal Details of Nearly 200 Million American Voters

https://gizmodo.com/gop-data-firm-accidentally-leaks-personal-details-of-ne-1796211612
Google Is Experimenting With Virtual Reality Advertising

http://fortune.com/2017/06/28/google-virtual-reality-advertising/

Instagram video is soaring for publishers

Instagram video is soaring for publishers

Snapchat now lets you make your own geofilters without leaving the app

http://www.businessinsider.com/snapchat-custom-paid-geofilters-2017-6

Facebook now has 2 billion monthly users… and responsibility

Facebook now has 2 billion monthly users… and responsibility

The iPhone turns 10

https://www.wired.com/story/iphone-turns-10-how-it-became-the-everything-machine/

Google and the EU

Online Travel Agencies Go on $ummer $pending $pree
http://adage.com/article/news/online-travel-agencies-ummer-pending-pree/309570/

Expedia Loses Hotel Rate Parity Case in France
http://www.travelweekly.co.uk/articles/281934/expedia-loses-hotel-rate-parity-case-in-france

Booking.com Is Expanding Beyond Hotels and Into Flights, Cars and Restaurants

Booking.com Is Expanding Beyond Hotels and Into Flights, Cars and Restaurants

The Race You Can’t Win http://www.timpeter.com/2013/01/16/the-race-you-cant-win/

Price transparency (Guide to Small Business Ecommerce Strategy) http://www.timpeter.com/2008/03/26/price-transparency-guide-to-small-business-ecommerce-strategy/

Booking.com Is Expanding Beyond Hotels and Into Flights, Cars and Restaurants https://skift.com/2017/06/27/booking-com-is-expanding-beyond-hotels-and-into-flights-cars-and-restaurants/?utm_content=buffer6c3a4&utm_medium=social&utm_source=twitter.com&utm_campaign=buffer

Price transparency (Guide to Small Business Ecommerce Strategy) http://www.timpeter.com/2008/03/26/price-transparency-guide-to-small-business-ecommerce-strategy/

Word of the Day

Evergreen Marketing (n.) A campaign that runs everyday regardless of the environment (current events, season) rather than reacting to to external circumstances.

Side notes for research;

platforms I think are similar
percolate used by Renaissance Hotels — https://percolate.com/product/social-and-content-marketing
Sprinklr used by Starwood — https://www.sprinklr.com/
Sprout — prosumer use
Simplymeasured — prosumer use

Topics

 

Founder / CEO of Hospitality Digital Marketing

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