Live Show 97 June 16th 2017

Live Show 97 June 16th 2017

“Hyatt and Goliath errr Expedia. Is this IHG part two?!? Or just a negotiation tactic?”

Our Animated Recap

Show Player

Co-Hosts
Robert Cole
Tim Peter

Show Notes
:04 Robert joins
:05 Hyatt discussion
:08 you can determine what the displaced value of the OTA and the retainable inventory based on time decay attribution string
:36 is a model like Accord a viable way to replace some of the potential loss of OTA data
:39 Hyatt is very heavy on group so what would be the real Expedia extraction cost Hyatt
:45 Loyalty, article, what point is the good point to how its being done.
:49 Discussing the recent announcement of Amazon buying Whole Foods and what that means and how does that impact Hospitality strategy
1:14 Discussed successes of custom video use in email campaign
1:21 Tim refers to the book ‘How to measure anything: finding the value of intangibles in business’
1:29 Announcing the SEO Calculator
1:57 HITEC AND HSMAI ROC review

Potential topics

Loyalty: On the Cusp of Major (R)Evolution

Loyalty: On the Cusp of Major (R)Evolution

Clingle app

https://itunes.apple.com/us/app/clingle/id449924410?mt=8

What do you need to know about the Hyatt-Expedia drama?

http://ehotelier.com/global/2017/06/13/hyatt-expedia-drama/

Airbnb Traffic Surges, Surpassing Older Brands

https://www.emarketer.com/Article/Airbnb-Traffic-Surges-Surpassing-Older-Brands/1015937?ecid=NL1001

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

TripAdvisor Returns to TV Advertising With Bathrobe-Clad Owl as Spokesperson

Further Evidence that Video is Taking Over the Digital Marketing World

http://web.iceportal.com/evidence-video-taking-digital-marketing-world/

On Loyalty:

Business of Loyalty: The Assault on Redemptions and Airline Loyalty https://skift.com/2017/06/13/business-of-loyalty-the-assault-on-redemptions-and-airline-loyalty/

On Airbnb:

Will Airbnb Be the Next Tech Unicorn to IPO in 2017? http://www.nasdaq.com/article/will-airbnb-be-the-next-tech-unicorn-to-ipo-in-2017-cm796370

Most Hotel CEOs Dismiss Airbnb’s Impact But Demand Level Playing Field https://skift.com/2017/06/14/most-hotel-ceos-dismiss-airbnbs-impact-but-demand-level-playing-field/

And a Gratuitous Plug:

Phocuswright/Princess/Adobe Webinar – Jun22: Engaging Travelers – Personalization, Analytics & Process Come of Age http://www.phocuswright.com/Events/Webinars/Engaging-Travelers-Personalization-Analytics-and-Process-Come-of-Age

Founder / CEO of Hospitality Digital Marketing

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