Live Show 94 May 26th 2017

Live Show 94 May 26th 2017

“Airb&b attacks hotels in ad’s, odd buildings are now specialty hotels, Google rolls out some neat new stuff”

Here is our animated recap of show 94

Show 94 Player

 Co-Hosts
Robert Cole
Stuart Butler

Show Notes

:02 Robert Joins
:04 Discussion of Facebook bots and the fact it does not replace basic guest service
:20 Stuart Butler joins
:21 GM guidelines on how to do great guests service and recovery
:43 article discussion Firehouse hotel build
1:00 Hotel Rez offers GDS to hotels
1:05 Meta for Hotels article
1:09 Google getting tricked article
1:28 Google assistant versus Amazon the war of the home
1:31 Amazon bookstores
1:35 Attribution models and last click attribution demise from Google
1:50 Canary in the coal mine article about Hospitality Business Cycle
1:53 a look at hotel commissions article
1:55 what is a good cost line for marketing spend and how is it explained against net profit It boils down to creating a new guest or requiring an repeat guest more tolerance in cost is given to the first
1:58 Membership and its costs to a hotel article

Potential topics

Google is extending in-market audience targeting to Search campaigns

http://searchengineland.com/google-adwords-in-market-audiences-search-campaigns-275611

Quora’s ads platform is out of beta and available globally

http://marketingland.com/quora-ads-platform-out-of-beta-215576

ATA Ground Handling Conference highlights need for industry collaboration as R753 looms

http://www.amadeus.com/blog/25/05/iata-ground-handling-conference-highlights-need-industry-collaboration-r753-looms/

Historic firehouse to hot hotel: Repurposed buildings revel in their colorful pasts

https://www.washingtonpost.com/lifestyle/travel/historic-firehouse-to-hot-hotel-repurposed-buildings-revel-in-their-colorful-pasts/2017/04/27/abcdca5e-2540-11e7-b503-9d616bd5a305_story.html

The Hotel Industry Agenda: Punish the middle class

https://www.airbnbcitizen.com/hotel-industry-agenda-punish-middle-class/

HotelREZ now offering Private Label GDS chain code solutions

https://www.hotelrez.net/hotelrez-now-offering-private-label-gds-chain-code-solutions/

Comparing the performance of the metasearch giants for hotels

https://www.tnooz.com/article/performance-metasearch-giants-hotels/

what else is possible to trick google?

Arizona Attorney Daniel Warner Under Investigation for Alleged Legal Fraud

Roberts suggested topics

1. Hyatt’s Head Of Loyalty Is Stepping Down (Ben Schlappig – Boarding Area) http://onemileatatime.boardingarea.com/2017/05/10/hyatts-head-of-loyalty-is-stepping-down/
2. Millennials influenced as much by YouTube videos as web reviews for travel decisions (Kevin May – Tnooz) https://www.tnooz.com/article/millennials-influenced-as-much-by-youtube-videos-as-web-reviews-for-travel-decisions/
3. Cycle watch: The canary in the coal mine (Jan Freitag – STR) http://hotelnewsnow.com/Articles/142023/Cycle-watch-The-canary-in-the-coal-mine
4. Paying the intermediaries: A look at hotel commissions (Rob Mandelbaum – CBRE) http://hotelnewsnow.com/Articles/142407/Paying-the-intermediaries-A-look-at-hotel-commissions
5. Hotel brands float loyalty member rates, but are they good for business? (David Eisen – Hotel Management) http://www.hotelmanagement.net/sales-marketing/hotel-brands-float-loyalty-member-rates-but-are-they-good-for-business
6. Hotels vs. the (OTA) World (Douglas Quinby – Phocuswright) http://www.hospitalitynet.org/news/154000320/4082729.html
7. The Direct Booking War Is a Myth, at Least in Europe (Patrick Whyte – Skift) https://skift.com/2017/05/25/the-direct-booking-war-is-a-myth-at-least-in-europe/

Founder / CEO of Hospitality Digital Marketing

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