“Prescriptive Analytics, AI and Marketing, Google offline tracking capabilities and Facebook DAT. Join our cohosts Edward StOnge, Tim Peter, Robert Cole, Stuart Butler and Holly Zoba in Hospitality’s only live weekly video show.”
Here is our animated recap of show 93
Here is Show 93 player
Prescriptive Analytics, AI and Marketing, Google offline tracking capabilities and Facebook DAT. Join our cohosts Edward StOnge, Tim Peter, Robert Cole, Stuart Butler and Holly Zoba in Hospitality’s only live weekly video show.
:02 greetings and topic overview
:04 Prescriptive analytics
:11 “AI makes Big Data Little” — Edward
:50 Should Hospitality Embrace or Ignore Google AMPs? article discussion
:55 FUD — Sell ‘Fear Uncertainty and Doubt’
1:00 Google translate and world lens on the heels of Google
1:05 Third Party invasive tracking issues the difference between controlling the data being shared to not controlling
1:18 Google PII abilities
1:25 Facebook Dat invasive if you already know the rules?
1:35 Fuels implementation in market with Flip.to in Myrtle Beach
1:40 creating a simple communication line with maximum content value
1:47 “Context being maintained throughout the entire engagement, not just content’ — Edward
1:50 Australian High Court decision on Highlight
1:57 closing ways to contact co-hosts and announcement of HSMAI Panel with Tim in NYC Edward will be speaking at the Caribbean hotel association and Clearwater FL in Florida Association
2:04 co-host identifications and way to reach out.
2:10 show ends
What is Prescriptive Analytics? A Conversation with UC Davis
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