Live Show 88 April 14th 2017

Live Show 88 April 14th 2017

“Boo Boo’s and No No’s in advertising this week, Crackerbarrel should rehire ‘Brads Wife’, Burger King should not talk to Google, and has Uber ‘jumped the shark’”

Animated Recap

Show Player

Show Notes

Co-Hosts
Edward StOnge
Robert Cole
Holly Zoba

Potential Topics

:02 Burger Kings ad backlash
:05 Crackerbarrel and its firing of brads wife trolling United crisis issues
:06 Robert Cole joins
:08 Holly joins
:33 Uber article discussion
:40 Spirit Airlines cutting service to Havana like Jet Blue
:44 Skyscanner article discussion about Metasearch
:52 Amazon lockers
1:00 what is real guest service and what industries are eliminating it like banks
1:05 Cubic and pod hotels
1:13 AirBnB starts paying taxes on 12 more cities
1:20 Geomarketing article discussion of the 46% same day bookings, and the deception of data
1:25 SMURF marketing strategies and last minute bookings
1:34 Including accounting into the discussion of Revenue management and digital marketing
1:40 site conversion widgets and how best to use or not use them.
1:47 make sure you always get your tracking into everything you attach to your site.
1:50 Taxation of AirBnB and OTA’s gap article discussion paid by customer or hotel rate variance.
1:58 Culture is not writing on a wall.
2:04 ROC and HITEC scheduling change issues
2:15 Show ends

Expedia Is Letting Travelers Check Out Hotel Rooms In Virtual Reality https://www.psfk.com/2017/04/expedia-hotel-rooms-vr.html
Airbnb signs dozens more tax agreements in the U.S., France http://www.reuters.com/article/us-airbnb-taxes-idUSKBN17E14R
Eye tracking in 2017 for Google hotel searches: Why the old rules don’t apply http://www.traveltripper.com/blog/eye-tracking-in-2017-for-google-hotel-searches-why-the-old-rules-dont-apply/
46 Percent Of U.S. Travelers Make Day-Of Hotel Bookings http://www.geomarketing.com/46-percent-of-u-s-travelers-make-day-of-hotel-bookings
Hyatt to Offer In-Room Streaming Entertainment Worldwide https://skift.com/2017/04/11/hyatt-to-offer-in-room-streaming-entertainment-worldwide/
The 10 Startups that will join our Booking Booster Programme in June https://booster.bookingcares.com/new-blog/2017/4/10/the-10-startups-that-will-join-our-booking-booster-programme-in-june

Home Page


How hotels beat Airbnb by getting in bed with the traveler https://www.tnooz.com/article/articlehow-hotels-beat-airbnb-by-getting-in-bed-with-the-traveler/
High Customer Expectations Put Pressure on the Travel Industry https://www.emarketer.com/Article/High-Customer-Expectations-Put-Pressure-on-Travel-Industry/1015553
Airbnb ‘Trips’ launches in Seattle offering tourist activities from local experts http://www.geekwire.com/2017/airbnb-trips-launches-seattle-offering-tourist-activities-local-experts/
Online Travel Companies Fight Federal Court’s $84M Judgment https://www.bna.com/online-travel-companies-n57982086044/
http://www.hsmai.org/rocet
brad’s wife!!
Skyscanner says evolution from metasearch to marketplace the logical path to future distribution landscape – WIT http://www.webintravel.com/skyscanner-says-evolution-metasearch-marketplace-logical-path-future-distribution-landscape/

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