Live Show 83 March 10th 2017

Live Show 83 March 10th 2017

“Facebook opens the advertiser floodgates, and a few instant articles and some city guides, our co-hosts go down OTA memory lane of rate parity and is Red Lion getting a fair review”

Here is our animated recap

Show Player

Show Notes and links

Co-hosts
Edward StOnge
Robert Cole
Tim Peter
Holly on chat

:05 — Facebook Open Video ad format article
:09 — Facebook instant articles now in mainstream
:10 — Tim Peter Joins
:22 — Ed asks about the ability of Meta to track mobile only rate offers
:30 — amazing history of OTA growth and rate parity issues and the real victim in it.
1:04 — Revenue is up 4% but revenue capture is down .5%
1:30 — dealing with a limited perspective Owner tackle your budget first, and do block and tackle stuff
1:36 — Robert stats about Mobile
1:42 — Limited service hotel strategies
1:54 — Red Lion discussions
2:04 — tablet volume use loss discussion
2:10 — limited service properties and their economic futures, Blackstone and what they are doing
2:15 — show ends

Topics

Facebook Audience Network

Announcing Access to More Video Formats for Publishers Across Desktop and Mobile

https://www.facebook.com/audiencenetwork/news-and-insights/video-announcement

Instant Articles

A new way for any publisher to create fast, interactive articles on Facebook.

https://instantarticles.fb.com/

Facebook TV app for apple TV and smart tv’s

Inside Facebook’s pitch for entertainment content

Facebook adds a travel-planning feature called ‘City Guides’

Facebook adds a travel-planning feature called ‘City Guides’

Facebook Is Giving All Advertisers Cross-Platform Stats in Its Latest Push for Transparency

http://www.adweek.com/digital/facebook-is-giving-all-advertisers-cross-platform-stats-in-its-latest-push-for-transparency/

Red Lion — Then and now
6 months ago: https://skift.com/2016/06/10/red-lion-hotels-contrarian-approach-to-direct-bookings/
Today: http://www.hotel-online.com/press_releases/release/red-lion-hotels-reports-net-loss-for-2016

Founder / CEO of Hospitality Digital Marketing

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