Live Show 80 February 17th 2017

Live Show 80 February 17th 2017

“Hawaii’s Outrigger Resorts Dan Wacksman shares great insights, Google doesn’t show the same for local search for hotels in mobile versus universal, and Facebook starts giving hotel recommendations”

 

Here is our animated recap


CoHosts –
Edward StOnge
Robert Cole
Dan Wacksman

Show Notes

4:00 — what and who is Outrigger — KSL bought them from the family owned business

7:00 — How to tackle the challenges of the Hawaiian market

10:00 — how far up the funnel do you need to market when you are in a similar market destination and offerings

15:00 — discussing what options are new like metasearch and retargeting like Sojern

20:00 — we should get 100 of the second stay

25:00 — loyalty versus rewards versus recognition programs

31:00 — Asked the hosts what can we do better and want to know

35:00 — How to use attribution modeling

40:00 — new and shiny objects how to temper expectations and use.

50:00 — using or not using 360 and what is the real value of that kind of stuff

1:05:00 — micro commitments question gets answered

1:10:00 — What different service perks question gets answered

1:50:00 — Dan departs for work

1:55:00 — question get s asked what is the value of pre arrival — great points — anything that the front desk is asked to do that can be done by pre arrival it makes it better

2:00:00 — Ed departs

2:05:00 — social recommendations as an impact on buying decision

2:07:00 — Koddi article about google

2:12:00 — Twitter article

2:16:00 — Pinterest article

FEATURE DISPARITY IN GOOGLE’S HOTEL SEARCH

Feature Disparity in Google’s Hotel Search

How will Facebook’s newest features affect your hotel?

How will Facebook’s newest features affect your hotel?

Kayak-Momondo: What to Watch for as the Companies Combine

Kayak-Momondo: What to Watch for as the Companies Combine

What Marriott Learned From Starwood’s Loyalty and Digital Expertise

What Marriott Learned From Starwood’s Loyalty and Digital Expertise

5 Travel Startups Rethinking Car Rentals Beyond Sharing

5 Travel Startups Rethinking Car Rentals Beyond Sharing

Facebook’s videos are coming to Apple TV, Amazon Fire TV, and Samsung smart TV

Facebook’s videos are coming to Apple TV, Amazon Fire TV, and Samsung smart TVs

Hotel Revenue Managers Say They Want a Revolution

Hotel Revenue Managers Say They Want a Revolution

Announcing Amazon Chime: Frustration-free online meetings with exceptional audio and video quality
https://aws.amazon.com/about-aws/whats-new/2017/02/announcing-amazon-chime-frustration-free-online-meetings-with-exceptional-audio-and-video-quality/

Live Periscope Videos Have Been Added to Twitter’s Explore Tab

http://www.adweek.com/digital/live-periscope-videos-twitter-explore/

Say Yes to the Pin: Pinterest Users Save 900 Million Wedding-Related Pins Every Year

http://www.adweek.com/digital/pinterest-wedding-planning-davids-bridal

Word of the day Psychographics (n.) Audience characteristics including personality, values, interests and lifestyle.

http://socialcode.com/thought-leadership/dictionary/

Founder / CEO of Hospitality Digital Marketing

About us and this blog

We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.

Request a free quote

We offer professional digital marketing services to the hospitality industry.

Subscribe to our newsletter!

More from our blog

See all posts

Comments are closed.