“Marriott makes a movie with some ‘Moxy’, four ads are better than two? Google expands local universal box, Google flights now shows hotel deals with memberships, La Quinta’s loyalty program looks good for next year, KSL buys more stuff, and TripAdvisor invests big into business travelers”
Here is our weekly animated recap of the show
Co-Hosts Robert Cole Edward StOnge Tim Peter
Minute 4 — Recap of the Google 4 listings in Universal is benefiting Google for more revenue
Minute 5 — Why KSL is buying Apple, as a hotel owner getting a distribution, perhaps branding efforts?
Minute 6 — Trivago getting sold? Selling High
Minute 10 — Article review of the Hotel websites don’t matter study posted by AdWeek shattering the stupid ness of this.
Minute 20 — Marriott Makes reality show about the New Orleans Moxy
Minute 29 — Ed had to leave
Minute 44 — Review and discussion of spark.adobe.com creating image content
Minute 47 — Loren reviews the frustration of actual service levels provided by agencies and service providers, always ask the question of those presenting a pitch who in this room is going to be working on my account, and who is not in this room would be boring on it?
Minute 53 — Introduce the idea of starting the “Monday Marketing Minute” to answer quick questions posed by our audience
Minute 57 — Marketing strategy of large-scale businesses versus smaller businesses and why it’s different
Minute 71 — AR & VR marketing evolution in hospitality
Minute 74 — Temporarily lost Robert from the broadcast
Minute 79 — Review of the HSMAI Digital Marketing Conference as well as the Adrian awards also announcing that we are going to do Live Coverage of the conference.
Minute 83 — La Quinta Membership rewards program and its newness of what it is.
Minute 90 — Tim exits the show
Minute 92 — discussed the use of Firechat as a peer to peer communication
Minute 94 — KSL acquisition about Play and Apple Resorts
Minute 98 — All inclusive discussion with Robert just before his holiday cruise
Minute 112 — Show ends
Marriott makes a movie with some moxie
four ads are better than two? google expands it’s local universal box
Google air now shows hotel deals with memberships?
Laquintas loyalty program looks good for next year
KSL buys more stuff
TripAdvisor invests big into business travelers
Marriott Content Studio Launches Half-Hour Reality Series ‘Hotel Countdown’ (Exclusive)
Google Tests Hotel Booking Ads At Top Instead Of Right Side