Live Show 71 December 16th

Live Show 71 December 16th

Marriott makes a movie with some ‘Moxy’, four ads are better than two? Google expands local universal box, Google flights now shows hotel deals with memberships, La Quinta’s loyalty program looks good for next year, KSL buys more stuff, and TripAdvisor invests big into business travelers”

Here is our weekly animated recap of the show

 

Co-Hosts
Robert Cole
Edward StOnge
Tim Peter

 

Show Notes

Minute 4 — Recap of the Google 4 listings in Universal is benefiting Google for more revenue

Minute 5 — Why KSL is buying Apple, as a hotel owner getting a distribution, perhaps branding efforts?

Minute 6 — Trivago getting sold? Selling High

Minute 10 — Article review of the Hotel websites don’t matter study posted by AdWeek shattering the stupid ness of this.

Minute 20 — Marriott Makes reality show about the New Orleans Moxy

Minute 29 — Ed had to leave

Minute 44 — Review and discussion of spark.adobe.com creating image content

Minute 47 — Loren reviews the frustration of actual service levels provided by agencies and service providers, always ask the question of those presenting a pitch who in this room is going to be working on my account, and who is not in this room would be boring on it?

Minute 53 — Introduce the idea of starting the “Monday Marketing Minute” to answer quick questions posed by our audience

Minute 57 — Marketing strategy of large-scale businesses versus smaller businesses and why it’s different

Minute 71 — AR & VR marketing evolution in hospitality

Minute 74 — Temporarily lost Robert from the broadcast

Minute 79 — Review of the HSMAI Digital Marketing Conference as well as the Adrian awards also announcing that we are going to do Live Coverage of the conference.

Minute 83 — La Quinta Membership rewards program and its newness of what it is.

Minute 90 — Tim exits the show

Minute 92 — discussed the use of Firechat as a peer to peer communication

Minute 94 — KSL acquisition about Play and Apple Resorts

Minute 98 — All inclusive discussion with Robert just before his holiday cruise

Minute 112 — Show ends

Potential topics

Marriott makes a movie with some moxie
four ads are better than two? google expands it’s local universal box
Google air now shows hotel deals with memberships?
Laquintas loyalty program looks good for next year
KSL buys more stuff
TripAdvisor invests big into business travelers

Marriott Content Studio Launches Half-Hour Reality Series ‘Hotel Countdown’ (Exclusive)

http://www.hollywoodreporter.com/news/marriott-content-studio-launches-hour-reality-series-hotel-countdown-956469
Google Tests Hotel Booking Ads At Top Instead Of Right Side

https://www.seroundtable.com/google-hotel-booking-top-22749.html

GOOGLE’S LOCAL UNIVERSAL NOW SHOWS FOUR ADS BY DEFAULT

Google’s Local Universal Now Shows Four Ads By Default

Google Flights now shows expected airfare cost increases & filter for hotel discounts

http://searchengineland.com/google-flights-now-shows-expected-airfare-cost-increases-filter-hotel-discounts-261261

TripAdvisor Leads $5.2 Million Traxo Funding in Business Travel Push

TripAdvisor Leads $5.2 Million Traxo Funding in Business Travel Push

IBC Inks Landmark Deal with LodgIQ

http://ehotelier.com/global/2016/12/13/ibc-inks-landmark-deal-lodgiq/?utm_source=Newsletter&utm_campaign=5c6e2f1343-Daily_Newsletter_20161213&utm_medium=email&utm_term=0_e17a7bf7c4-5c6e2f1343-326631061&ct=t(Daily_Newsletter_20161213)&mc_cid=5c6e2f1343&mc_eid=db9c52c420

KSL Capital Partners, KKR Acquire Apple Leisure Group

http://www.travelweekly.com/Travel-News/Tour-Operators/Apple-Leisure-Group-sold?utm_source=Lodging+Magazine&utm_campaign=621abea73e-EMAIL_CAMPAIGN_2016_12_07&utm_medium=email&utm_term=0_f6c84ac04c-621abea73e-35994029

La Quinta’s New Loyalty Play Foreshadows a Major Relaunch in 2017

La Quinta’s New Loyalty Play Foreshadows a Major Relaunch in 2017

What Hotel CMOs Need to Know About Google, MetasSearch and Reddit

What Hotel CMOs Need to Know About Google, Metasearch and Reddit

Is hotel distribution getting more complicated? (spoiler alert: yes) [INFOGRAPHIC]

https://www.tnooz.com/article/hotel-distribution-more-complicated-infographic/?utm_source=hs_email&utm_medium=email&utm_content=39314257&_hsenc=p2ANqtz-9e7N_sKa-5mIz_fPCf13TpAyP3Y1VEd8NQ-qbX6XjzBcZTK7b2LGypdoLBa6XtmPR7EMKxJTqlPgpPNHu1i5BhORd6mA&_hsmi=39314257

Does virtual or augmented reality have a place in hotel marketing?

http://www.traveltripper.com/blog/does-virtual-or-augmented-reality-have-a-place-in-hotel-marketing/?utm_source=Travel+Tripper+Master+List&utm_campaign=5d1fbe121e-Newsletter_Dec_15_2016&utm_medium=email&utm_term=0_252238f711-5d1fbe121e-407436689

WHY VOICE WILL BE BIG AND BARRY DILLER ON NETFLIX, TESLA AND TRUMP

Why voice will be big and Barry Diller on Netflix, Tesla and Trump

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