Our Animated Recap
special guest co-host Alex Shashou with Alice
Minute 4 — Some Phocuswright stats STR Occ forecast down for ’16 by half a point ADR of 2.8%
Minute 7 — Introduce our co-host Alex and get a review of the service.
Minute 11 — The trends of what is hot each year, this year its messaging
Minute 14 — Ask this question always. “How does this improve the guest experience”? if it does find the money if not don’t waste it.
Minute 17 — NPS -Net Promoter Score — single most accurate way of measuring — Alex
Minute 24 — How is using Alice not giving away guest service? Alex lancers that its a service provider similar to Salesforce, it’s the properties to use and succeed with.
Minute 27 — Alice KPI calculations
Minute 31 — What kind of crossover exists between what Alice is doing and social engagement?
Minute 41 — Case studies of success on the Alice strategy
Minute 45 — How much does revenge increase per star in ratings you can increase rate by 9% and revenue 25% per guest (Wall Street Journal)
Minute 47 — Additional value to Alice is the ability to acknowledge team performance and validating it.
Minute 60 — Alex’s hotel history
Minute 65 — Membership values and how Alice can assist
Minute 69 — Personalization, and being consistent with it is a key element to future value with guests.
Minute 71 — Process of how Alice gets reviewed and integrated into a properties program
Minute 77 — Ed has to leave
Minute 79 — How to connect operations and marketing is one of the greatest challenges to Alice and its use
Minute 87 — Types of membership rewards values like Wyndham’s ‘at your request’
Minute 93 — Tim and Alex departed
Minute 97 — three pillars that effect a hotel most — GM / Concierge / Chef
Minute 104 — Show ends
Founder / CEO of Hospitality Digital Marketing
We are a digital marketing company with a focus on helping our customers achieve great results across several key areas.
We offer professional digital marketing services to the hospitality industry.
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