ROCET hits Phoenix, sometimes silence is golden, know your 4 ‘P’s, can it really only be 1/2 of 1%?”

As always our animated video recap of the show

Show Notes

Co-Hosts
Tim Peter
Robert Cole
Edward StOnge

Minute 5 — ROCET discussion from Phoenix

Minute 12 — Tim discusses the 4 P’s — Product price place promotion or — service, access, value and experience .

Minute 15 — 31 dead air Robert isn’t being heard

Minute 32 — dialog begins about the value of conference meetings in person

Minute 42 — poor marketing strategies

Minute 55 — AirB&B is trying to make transformational travel while hotels are trying to make transactional travel — Chip Conley from AirB&B

Minute 59 — fundamental change is the disconnect of hotel ownership with Brand ownership

Minute 62 — Phocuswright stat from Robert mentioned by Expedia — .5 of 1% is brand based search.

Minute 69 — open discussion about the sat of brand search on OTA’s Ed’s perspective and Tims

Minute 78 — The lack of a gatekeeper of truth in advertising is not the wild west all over again

Minute 85 — Robert joins but cannot be heard

Minute 95 — show ends

Report: Mobile has the largest digital reach in travel industry

http://www.hotelmanagement.net/tech/report-mobile-has-largest-digital-reach-travel-industry?utm_medium=nl&utm_source=internal&mrkid=35099922&mkt_tok=eyJpIjoiWXpObVpqRTRPV014TXpWbSIsInQiOiJIcjVJSWhmcmVJMTVla2FtYmh3WndzeTh0MitsNWVvblZ1SVBkWGJSSUY3KzlyWUhGUmFab010QjdDclhQM1h3OEY1cnlFYTlPemFNZmpBeGhkcVVYbGltUThkKzhud0crYlJ2dW1aNExqMD0ifQ%3D%3D

Want to capture 360 video wherever you go? Wear these sunglasses

Read more: http://www.digitaltrends.com/photography/orbi-prime-camera-sunglasses/#ixzz4QKsjusZd
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Using video to connect with consumers at all stages of the purchase cycle

https://blog.advertising.expedia.com/using-video-to-connect-with-consumers-at-all-stages-of-the-purchase-cycle

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