Live Show 151 June 29th 2018

Live Show 151 June 29th 2018

“Whats unethical and what isn’t when it comes to marketing?”

Live Show Player

CoHosts
Edward StOnge
Robert Cole
Tim Peter
Stuart Butler

Show Notes

TOPICS – LIVE SHOW #151:

Top Story

1. Modern Travel Marketing
1. Part 1: SEO strategy
https://www.phocuswire.com/Digital-marketing-series-part-1-SEO

2. Part 2: Social media
https://www.phocuswire.com/Digital-marketing-series-part-2-social-media

3. Part 3: Email campaigns
https://www.phocuswire.com/Digital-marketing-series-part-3-email

4. Part 4: Paid search
https://www.phocuswire.com/Digital-marketing-series-part-4-paid-search

Brands

2. UK Competition Authority launches enforcement action against hotel booking sites
https://www.gov.uk/government/news/cma-launches-enforcement-action-against-hotel-booking-sites

3. Marriott announces first real estate buy in five years
http://www.hotelnewsnow.com/Articles/287130/Marriott-announces-first-real-estate-buy-in-five-years

4. What do asset managers want?
http://hotelnewsnow.com/Articles/287011/What-do-asset-managers-want

1. What asset managers want from revenue managers
http://hotelnewsnow.com/Articles/286998/What-asset-managers-want-from-revenue-managers

Intermediaries

5. Following the leader – Booking.com ahead in the online travel stakes
https://www.tnooz.com/article/booking-com-ota-similar-web/

1. Sabre integrates Booking.com listings into lodging platform

Sabre integrates Booking.com listings into lodging platform

2. Booking Holdings: International Agency Growth
https://seekingalpha.com/article/4183246-booking-holdings-international-agency-growth

6. Hotelbeds Executive Chairman on Fallout From the Online Booking Battleground

Video: Hotelbeds Executive Chairman on Fallout From the Online Booking Battleground

Tech

7. Organic links on Google losing out to the knowledge graph, maps, apps and images
https://www.tnooz.com/article/google-organic-links-search-results/

8. Hadoop data lake architecture tests IT on data integration
https://searchdatamanagement.techtarget.com/news/252443645/Hadoop-data-lake-architecture-tests-IT-on-data-integration

Marketing

9. How Google, Instagram and more are shaking up hotel digital marketing
https://www.phocuswire.com/Google-Instagram-shake-up-hotel-digital-marketing

10. Why Personalization Is the Future of Hotel E-Commerce

Why Personalization Is the Future of Hotel E-Commerce

11. Knowledge is the Key to Hotel Business Intelligence (Facts are Great but Insights Hold the Value)
https://blog.letitrain.com/hospitality-solutions-blog/knowledge-is-key-to-hotel-business-intelligence-insights-hold-value

12. An industry lacking in analysis, not data
http://www.hotelsmag.com/Industry/News/Details/80313?allowguest=true

Ruh-Roh

13. Instagram star isn’t what she seems. But brands are buying in
http://money.cnn.com/2018/06/25/technology/lil-miquela-social-media-influencer-cgi/index.html

1. The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

The makers of the virtual influencer, Lil Miquela, snag real money from Silicon Valley

Founder / CEO of Hospitality Digital Marketing

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