Live Show 137 March 23rd 2018

Live Show 137 March 23rd 2018

“Facebook Data Breach, GDPR, and Dan Wacksman MIA… oh my”

Live Show Player

Co-Hosts
Robert Cole
Edward StOnge
Stuart Butler
Tim Peter

Show Notes
00:02 — GDPR – what do we need understand and prep for May 25th.
00:18 — Facebook and the data breach
01:08 — Is what do as marketers any better than what Cambridge Analytica did?
01:15 — AirBnB and its super host applications process now has Hotels trying to get in on it.
01:23 — Brand slogan Identifier game…
01:35 — The big ‘Rut Too’ — the lawsuit to open keywords for brand on brand, Who wins?
01:45 — ‘Not brand loyal but brand trained’, how will brand react if the lawsuit for keyword trademarks goes away. Even call it acknowledgement but don’t call it membership or loyalty.

It’s been another crazy week – crazy weather, crazy politics, so take a break by watching a gentle, comforting, peaceful and relaxing discussion of all the hot topics facing the hospitality industry…

Why so relaxed? We’ll have returning special guest Dan Wacksman SVP, Marketing and Distribution for Outrigger Hotels and Resorts waking up early in Honolulu to join us.

The HSMAI Marketing Advisory Board is copied on this email.

Here’s the link to the show for those that would like to watch live, or participate: https://bit.ly/hdmshow137. It also streams on Facebook Live.

We go on the air at 10:30am US Central Time every Friday.

PROPOSED NEWS TOPICS – LIVE SHOW #137:

Top Story

1. Everything hoteliers need to know about GDPR
https://www.phocuswire.com/GDPR-guidelines-for-hoteliers

1. HTNG Delivers GDPR for Hospitality White Paper
http://www.htng.org/news/389786/HTNG-Delivers-GDPR-for-Hospitality-White-Paper.htm

Brands

2. Airbnb claims 20,000 hosts apply for Plus, 1,100 hotels also want in
https://www.phocuswire.com/Airbnb-hosts-apply-Airbnb-Plus

3. Luxury Hospitality Brands Play Catch-Up on Social Media

Luxury Hospitality Brands Play Catch-Up on Social Media

Marketing

4. 7 revealing insights on data-driven marketing from Cambridge Analytica at ITB
https://www.tnooz.com/article/7-revealing-insights-on-data-from-watching-cambridge-analytica-at-itb-berlin-2018/

1. ‘I created Steve Bannon’s psychological warfare tool’: meet the data war whistleblower
https://www.theguardian.com/news/2018/mar/17/data-war-whistleblower-christopher-wylie-faceook-nix-bannon-trump

5. Major Misconceptions about getting Direct Hotel Bookings from China
https://www.4hoteliers.com/features/article/11092

6. The Hotel of the Future is Coming
http://adage.com/article/digital/hotel-future/312768/

7. 9 travel marketing trends to watch in 2018
https://www.marketingdive.com/news/9-travel-marketing-trends-to-watch-in-2018/518098/

Intermediaries

8. Expedia data breach affects 880,000 Orbitz customers, extends to Travelocity Partner Network
https://www.phocuswire.com/Orbitz-data-breach

9. TripAdvisor Best Destinations in the World
https://www.tripadvisor.com/TravelersChoice-Destinations

Tech

10. 10 Ways Machine Learning Is Revolutionizing Marketing
https://www.forbes.com/sites/louiscolumbus/2018/02/25/10-ways-machine-learning-is-revolutionizing-marketing/#269b9bfd5bb6

11. IBM Highlights 5 Technologies It Hopes To Pioneer In 5 Years
https://www.inc.com/greg-satell/5-technologies-ibm-hopes-to-pioneer-in-next-5-years-that-every-business-should-know-about.html

12. Epic Games shows off amazing real-time digital human with Siren demo

Epic Games shows off amazing real-time digital human with Siren demo

Ruh-Roh

13. Hilton, Hyatt, Marriott Class Action Alleges Hotel Pricing Conspiracy

Hilton, Hyatt, Marriott Class Action Alleges Hotel Pricing Conspiracy

Not sure if this article was the inspiration for the suit…
1. Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?

Are Hotels and Online Travel Agencies Colluding on Keyword Bidding?

Hope you will be able to join us on Facebook Live Friday morning.

Founder / CEO of Hospitality Digital Marketing

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