Live Show 135 March 9th 2018

Live Show 135 March 9th 2018

“Rut Roo Week, starting with Uber tweet followed by MIT”

Live Show Player

CoHosts
Edward StOne
Robert Cole
Tim Peter

Show Notes
00:02 - Rut Roo Uber Tweet goes wrong
00:18 - Marriott alone tries to cut meeting commissions - shouldn’t everyone else pile on taking the group away from them.
00:33 - CEO’s balancing growth
00:38 - OTA’s get more than there fair share of same day mobile bookings as referred to by Fuel travel’s podcast but Tim has issues to that thought.
00:46 - Defining the difference between value and relevance, to Darlenes point people are experience loyal not brand loyal.00
00:48 - Ed makes great points about the reason rates get reduced in the absence of things like strategy.
00:50 - The P’s and Q’s — Price / Proximity / Quality / Qualities
00:54 - When Voice AI can ask back questions, something search pages can’t do, thats when websites will disappear
00:56 - Brand loyalty is a misnomer, it is more like Brand familiarity
01:00 - Can brand survive when AI is capable fo defining what your best option is, after all it only has to be right just once.
01:02 - Brand loyalty is more like operant conditioning only
01:05 - The way people identify with what apps they have, how they look and if they keep an app if it looks bad on there phone, which goes larger to how we as individuals self brand and how we are perceived by others based on things justice phone cases.
01:10 - Marketing is not about being present everyone present, they are all screaming, its about engagement — get details to write about engagement marketing
01:13 - You cannot advertise on social as you do on search.
01:21 - Will Brand activism become the defining deference in loyalty or will it just cap your business future?
01:32 - The ‘Uber effect’ in the DC restaurant area, how it has helped suburbs restaurants with a larger audience.
01:52 - The social market could afford bad marketing simply due to its massive growth, but now they are maturing and you can’t get away with that any more and you need to become more like understanding what channel you are on and tailor the message to it.
01:54 - Navis conference capabilities review

Topics

Top Story

1. CEOs: Balancing brand growth, guest interactions a must
http://hotelnewsnow.com/Articles/279326/CEOs-Balancing-brand-growth-guest-interactions-a-must

Brands

2. Marriott Stands Alone in Its Move to Cut Meetings Commissions

Marriott Stands Alone in Its Move to Cut Meetings Commissions

3. Every One of Radisson’s 8 Hotel Brands, Explained

Every One of Radisson’s 8 Hotel Brands, Explained

4. Google to Sell Zagat to The Infatuation, an Upstart Review Site

5. How This Female Hotelier Makes Activism Part of Her Company's Mission
https://www.cntraveler.com/story/how-this-female-hotelier-makes-activism-part-of-her-companys-mission

6. Four Seasons Resort Orlando to Participate in Extra Magic Hours Benefit
https://www.travelpulse.com/news/hotels-and-resorts/four-seasons-resort-orlando-to-participate-in-extra-magic-hours-benefit.html

Intermediaries

7. Airbnb vs. Booking.com: who will win the online accomodation battle the next decade?
https://www.linkedin.com/pulse/airbnb-vs-bookingcom-who-win-online-accomodation-battle-mario-gavira/

8. eDreams Odigeo Gives Up on Its Sales Process

eDreams Odigeo Gives Up on Its Sales Process

Tech

9. Has Google Made the Lowest Hotel Rates Harder to Find?

Has Google Made the Lowest Hotel Rates Harder to Find?

10. Reach Travelers When They’re Deciding Where to Go with Trip Consideration
https://www.facebook.com/business/news/reach-travelers-when-theyre-deciding-where-to-go-with-trip-consideration

11. Dark data – the big data you didn’t know to worry about, but should
https://www.tnooz.com/article/big-data-dark-data-travel/

12. IDeaS debuts voice-driven revenue-management platform
https://www.hotelmanagement.net/tech/ideas-debuts-voice-driven-revenue-management-platform

Ruh-Roh

13. With a Single, Insulting Tweet, Uber's CEO Just Destroyed Months of Hard Work
https://www.inc.com/justin-bariso/uber-ceo-single-insulting-tweet-destroy-months-work-major-lesson-emotional-intelligence.html

1. Original Story:
MIT study shows how much driving for Uber or Lyft sucks

MIT study shows how much driving for Uber or Lyft sucks

2. Revised Story:
Uber drivers’ per-hour profit revised in disputed MIT study

Uber drivers’ per-hour profit revised in disputed MIT study

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