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Podcast 132 December 2nd 2016

Podcast 132 December 2nd 2016

“We go to Wonderland with Alice, (and Alex) to discuss guest engagement, Alexia speaks ‘Expedia’, Marriott says don’t worry everybody stays in the brand pool, plus how to make Cinemagraphs for free”

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #132,  we are airing Friday, December 2nd, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let’s get started;
New fun too to create Cinemagraphs from Microsoft for free called Cliplets, you need to operate it on a windows system but it’s crazy fun, and a lot cheaper than paying $200 a year, although the interface is much more robust than the cliplet interface is basic. https://flixel.com/ is for $200 a year and http://research.microsoft.com/en-us/um/redmond/projects/clipletsdesktop/ for free
Show Highlights;
Special Co-host Alex Shashou with Alice
along with our co-hosts
Robert Cole of rock cheetah
Tim Peter with Tim Peter and Associates
Edward St Onge with Flip.to
Highlights to our conversation:
  • Ask this question always. “How does this improve the guest experience”? if it does find the money if not don’t waste it.
  • The real value of NPS — Net Promoter Score —
    • The NPS Calculation — Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague?

  • Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.

Marriott and Starwood Reveal the Future of Their Luxury Brands

https://www.bloomberg.com/news/articles/2016-11-28/marriott-and-starwood-reveal-future-of-their-luxury-brands?utm_source=Lodging+Magazine&utm_campaign=14200e7084-EMAIL_CAMPAIGN_2016_11_23&utm_medium=email&utm_term=0_f6c84ac04c-14200e7084-35971589

Destination Hotels Projects 2017 Meeting Trends

Destination Hotels Projects 2017 Meeting Trends

This Is Why Airbnb Is Doing What It’s Doing With Trips and More

This Is Why Airbnb Is Doing What It’s Doing With Trips and More

5 Ways Travel for Frequent Flyers Got Worse in 2016

5 Ways Travel for Frequent Flyers Got Worse in 2016

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Cendyn Buys Guestfolio to Expand Its Hotel Digital Marketing Solutions

Marriott Divides Its 30 Brands Into Two Categories: Classic or Distinctive

Marriott Divides Its 30 Brands Into Two Categories: Classic or Distinctive

Interview: Skyscanner’s CEO on the Ctrip Acquisition and the Future of Metasearch

Interview: Skyscanner’s CEO on the Ctrip Acquisition and the Future of Metasearch

Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search

Expedia Turns to Amazon Alexa for Its First Attempt at Voice Search

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called “this week in hospitality digital marketing show”. on huzza.io or simply go to https://hdmagency.wpengine.com/live/

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