“We go to Wonderland with Alice, (and Alex) to discuss guest engagement, Alexia speaks ‘Expedia’, Marriott says don’t worry everybody stays in the brand pool, plus how to make Cinemagraphs for free”
Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #132, we are airing Friday, December 2nd, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let’s get started;
Ask this question always. “How does this improve the guest experience”? if it does find the money if not don’t waste it.
The real value of NPS — Net Promoter Score —
The NPS Calculation — Calculate your NPS using the answer to a key question, using a 0-10 scale: How likely is it that you would recommend [brand] to a friend or colleague?
Promoters (score 9-10) are loyal enthusiasts who will keep buying and refer others, fueling growth.Passives (score 7-8) are satisfied but unenthusiastic customers who are vulnerable to competitive offerings.Detractors (score 0-6) are unhappy customers who can damage your brand and impede growth through negative word-of-mouth.
Marriott and Starwood Reveal the Future of Their Luxury Brands
Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called “this week in hospitality digital marketing show”. on huzza.io or simply go to http://www.hospitalitydigitalmarketing.com/live/
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