Podcast 130 November 18th 2016

Podcast 130 November 18th 2016

“Mobile is first, 360 video recording sunglasses, in an internet minute, and Facebook now tracks offline, plus mind your 4 ‘P’s”

 

Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #130,  we are airing Friday, November 18th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let’s get started;
Show Notes
Co-Hosts
Tim Peter
Robert Cole
Edward StOnge
 
Minute 5 — ROCET discussion from Phoenix
 
Minute 12 — Tim discusses the 4 P’s — Product price place promotion or —  service, access, value and experience .
 
Minute 15 — 31 dead air Robert isn’t being heard
 
Minute 32 — dialog begins about the value of conference meetings in person
 
Minute 42 — poor marketing strategies 
 
Minute 55 — AirB&B is trying to make transformational travel while hotels are trying to make transactional travel — Chip Conley from AirB&B 
 
Minute 59 — fundamental change is the disconnect of hotel ownership with Brand ownership 
 
Minute 62 — Phocuswright stat from Robert mentioned by Expedia — .5 of 1% is brand based search.
 
Minute 69 — open discussion about the sat of brand search on OTA’s Ed’s perspective and Tims
 
Minute 78 — The lack of a gatekeeper of truth in advertising is not the wild west all over again
 
Minute 85 — Robert joins but cannot be heard 
 
Minute 95 — show ends
 

Report: Mobile has the largest digital reach in travel industry

http://www.hotelmanagement.net/tech/report-mobile-has-largest-digital-reach-travel-industry?utm_medium=nl&utm_source=internal&mrkid=35099922&mkt_tok=eyJpIjoiWXpObVpqRTRPV014TXpWbSIsInQiOiJIcjVJSWhmcmVJMTVla2FtYmh3WndzeTh0MitsNWVvblZ1SVBkWGJSSUY3KzlyWUhGUmFab010QjdDclhQM1h3OEY1cnlFYTlPemFNZmpBeGhkcVVYbGltUThkKzhud0crYlJ2dW1aNExqMD0ifQ%3D%3D

 

Want to capture 360 video wherever you go? Wear these sunglasses

Read more: http://www.digitaltrends.com/photography/orbi-prime-camera-sunglasses/#ixzz4QKsjusZd
Follow us: @digitaltrends on Twitter | DigitalTrends on Facebook

Using video to connect with consumers at all stages of the purchase cycle

 
 
What Happens in an Internet Minute in 2016?
 
 
How to Track Offline Events with Facebook Ads


Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called “this week in hospitality digital marketing show”. on huzza.io or simply go to http://www.hospitalitydigitalmarketing.com/live/

Founder / CEO of Hospitality Digital Marketing

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