Podcast 129 November 11th 2016

Podcast 129 November 11th 2016

“The top 5 things a hotel should never do in marketing, Facebook gets into TV Ad’s, and Trump on Travel”


Hello everyone and welcome to Hospitality Digital Marketing the podcast, I am your host Loren gray and this is episode #129, we are airing Friday, November 11th, 2016 where every week we spend around 20 minutes sharing the most interesting tools, news, and techniques being used in digital marketing for the hospitality industry. We also do a quick recap of our weekly Live Video show “This Week in Hospitality Digital Marketing” which also airs every Friday at 10:30 am Central US Time. SO let’s get started;

Co-Hosts
Edward StOnge
Tim Peter
Holly online
Erik Dorr online

Show 66 Notes

Minute 2 — Political impact of the election

Minute 6 — Tim Joins and defines the real use and instability of data use.

Minute 25 — What are the things that will happen in 2017 are still as unpredictable

Minute 29 — Qualitative versus quantitative value data versus experiential

Minute 31 — try always to answer what is right about something and also what is possibly wrong about something Robert joined in

Minute 34 — Robert discusses his experiences with the Wisconsin hotel lodging association

Minute 49 — GM — “Revenue managers are the worst things have happened to hospitality” quote from a conference attendee

Minute 62 — the Top 5 things hotels should not do http://blog.leonardo.com/top-5-hotel-marketing-mistakes/

Minute 65 — Tim leaves and we discuss mobile first decision with Google

Minute 73 — Discussion about TV and facebooks move in that space for ads

Minute 84 — Linkedin in mail ads not a good thing in any circumstances

Tool

https://infograph.venngage.com/p/174503/hsmai-rocet-sea-of-change

Possible topics

Google begins mobile-first indexing, using mobile content for all search rankings

Google begins mobile-first indexing, using mobile content for all search rankings

Facebook will try selling ads on TV screens next week

Facebook will try selling ads on TV screens next week

LinkedIn Sponsored InMail Is Now Available to All Marketers through LinkedIn Campaign Manager

https://business.linkedin.com/marketing-solutions/blog/linkedin-sponsored-inmail/2016/linkedin-sponsored-inmail-is-now-available-to-all-marketers-thro?utm_source=feedblitz&utm_medium=FeedBlitzEmail&utm_campaign=0&utm_content=948222

Remember — you can find us on Google play / apple iTunes / talkshoe / soundcloud / Stitcher no matter which one you may use, if you like the show please rate us and leave a comment. Also if this is your first time hearing us, you can subscribe to our show on any of those platforms as well. For an archive of all previous podcasts you can go to hospitalitydigitalmarketing.com/podcasts and don’t forget our live video talk show that you can join and participated in every Friday at 10:30 central US time, called “this week in hospitality digital marketing show”. on huzza.io or simply go to http://www.hospitalitydigitalmarketing.com/live/

Founder / CEO of Hospitality Digital Marketing

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