“Friday the 13th, what’s the real impact of the new Apple Watch, plus, plans are useless planning is critical”
00:05 Tim Joins
00:07 The new Apple Watch
00:16 Accessible travel is getting better in Europe
00:28 Robert Cole joins
00:40 how to step from the shadow of tragedy
00:48 Plans are useless planning is critical
00:58 Ed Joins
01:10 IOS 11 and the shutting off of cross domain tracking and the pervasive volume of Safari browsers in the mobile space
01:16 Adblockers and why they became so popular and why its marketers fault they exist.
01:21 LinkBuilding is important but having good content that people want to link to is the real value
01:23 The engagement a post has with someone is not the state of mind that a single call to action can answer in all cases its needs to be adaptive and varied
01:33 Tim Leaves
01:40 What is the real value of brands for hotels other than a means to financing.
01:41 are brand still about hospitality anymore?
01:43 Sabre is going to allow for multi channel representation for a hotel is bad for brands and it will be a true indicator as to brand contribution.
01:46 brand purchase value is now in reverse, it cost more. On property tech improvement is a no cost brand but total cost to property owner. Brand standard requirements are cost prohibitive due to there perpetual annual demands.
01:48 shared marketing without direct benefit.
01:56 Porches car sharing program and what impact will it have on car rental companies. Membership based
02:03 show ends
Facebook Has Quietly Named a New Head of Global Travel Strategy