Live Show 114 October 13th 2017

Live Show 114 October 13th 2017

“Friday the 13th, what’s the real impact of the new Apple Watch, plus, plans are useless planning is critical”

Show Player

CoHosts

Tim Peter

Robert Cole

Edward St.Onge

Show Notes

00:05 Tim Joins
00:07 The new Apple Watch
00:16 Accessible travel is getting better in Europe
00:28 Robert Cole joins
00:40 how to step from the shadow of tragedy
00:48 Plans are useless planning is critical
00:58 Ed Joins
01:10 IOS 11 and the shutting off of cross domain tracking and the pervasive volume of Safari browsers in the mobile space
01:16 Adblockers and why they became so popular and why its marketers fault they exist.
01:21 LinkBuilding is important but having good content that people want to link to is the real value
01:23 The engagement a post has with someone is not the state of mind that a single call to action can answer in all cases its needs to be adaptive and varied
01:33 Tim Leaves
01:40 What is the real value of brands for hotels other than a means to financing.
01:41 are brand still about hospitality anymore?
01:43 Sabre is going to allow for multi channel representation for a hotel is bad for brands and it will be a true indicator as to brand contribution.
01:46 brand purchase value is now in reverse, it cost more. On property tech improvement is a no cost brand but total cost to property owner. Brand standard requirements are cost prohibitive due to there perpetual annual demands.
01:48 shared marketing without direct benefit.
01:56 Porches car sharing program and what impact will it have on car rental companies. Membership based
02:03 show ends

Facebook Has Quietly Named a New Head of Global Travel Strategy

Facebook Has Quietly Named a New Head of Global Travel Strategy

https://www.macrumors.com/2017/10/12/ios-11-installation-overtakes-ios-10/

Let’s talk about the good and bad news this means for marketing

Accessible travel is not mission impossible
http://www.amadeus.com/blog/04/10/accessible-travel-report

What Is a Local Backlink & How to Find Them

https://www.searchenginejournal.com/local-backlink/213290/

Analysis: Are Franchise Fees Worth the Cost?

Analysis: Are Franchise Fees Worth the Cost?

Visit Florida aims to keep tourist goal of 120 million
http://www.orlandosentinel.com/news/politics/political-pulse/os-visit-florida-tourism-goal-20171011-story.html

“Dirty Data”- The one data source that might be harming your revenue performance

https://ehotelier.com/insights/2017/10/12/dirty-data-one-data-source-might-harming-revenue-performance

Founder / CEO of Hospitality Digital Marketing

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