Live Show 105 August 11th 2017

Live Show 105 August 11th 2017

“Scalable original strategic driven content, this and more with special co-host Jonathan Stone of NewsCred”

Show Player

Guest Co-Host — Jonathan Stone — Newscred
Edward StOnge
Tim Peter

Show Notes
00:02 Jonathan Stone discusses the real value of customer focus content generation
00:10 three things content should do; entertain (marriott videos as ex), inspire (west jet xmas as ex), education (what are things you need to know for your travel as ex).
00:19 NewsCred does syndicated content and original content.
00:21 Top blog writers, videos, infographics, graphic developers
00:22 NewsCred then monitors how the interaction is working and refine it, emotional content.
00:23 CMAS – Content Management
00:24 “If it has an offer in it, its an advertisement not content”
00:25 KPI’s that may not be normally thought of in hospitality
00:31 How to engage while the customer is not in the ‘buy cycle’.
00:35 75% of internet users now have ad blockers in place so how can that ‘buy only’ strategy going to work.
00:36 Discounting a product is due to the inability to have defined the value proposition
00:40 What are some of the metrics that are tracked by NewsCred, going beyond last click attribution
00:43 Pricing starts at the $100K level, has integrations with places like salesforce WordPress. Bundles at $30K a piece, webinars, infographics, $500 to a $1,000 a licensed content.
00:46 Advisory services NewsCred — Content audit, roadmap creation
00:48 at the end of a quarter, have you cultivated better guest relationship, seeded future bookings or did you just go for the easy fast booking?
00:50 The real value proposition of NewsCred by having them do the hard lifting
00:58 What can a smaller operator do that may not afford a NewsCred, How can you ad value to those interacting with you? is the first question you should consider.
01:00 Surveys are free market research

Mobile Overtakes Desktop as Preferred Hotel Booking Device for Millennial Business Travelers

http://www.phocuswright.com/Travel-Research/Research-Updates/2017/Mobile-Overtakes-Desktop-as-Preferred-Hotel-Booking-Device-for-Millennial-Business-Travelers

What people want, don’t want when planning trips online

http://hotelnewsnow.com/Articles/151479/What-people-want-dont-want-when-planning-trips-online

Meet Your New Data-Driven Travel Agent

New Hotel Policies Mean a Late Cancellation Will Cost You

Data, the GDS, and metasearch in corporate travel: An interview with Carlson Wagonlit CEO Kurt Ekert

https://www.tnooz.com/article/articledetailed-data-the-gds-and-metasearch-in-corporate-travel-an-interview-with-carlson-wagonlit-ceo-kurt-ekert

The emperor’s new chains – seeing through the Blockchain hype
https://www.tnooz.com/article/the-emperors-new-chains-blockchain-and-the-travel-industry/

Expedia moves beyond distribution with new tools to help hoteliers sell direct
https://www.tnooz.com/article/expedia-moves-beyond-distribution-with-new-tools-to-help-hoteliers-sell-direct/

Suggested links from Ed and Robert

http://google.com/newsstand/s/CBIw4bPm2TU

Founder / CEO of Hospitality Digital Marketing

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